Rebranding: What is the return on investment?
Posted: Mon Dec 23, 2024 8:37 am
Rebranding: What is the return on investment?
Table of Contents
3 economic news stories that demonstrate the return on investment of a rebranding
How to measure return on investment?
When is the best time?
Absolutely yes! Investing in a rebranding process has a clear return on investment. At Uzink, branding consultants , we have set out to show you that renewing the image and positioning of a brand has direct advantages in the short and medium term . Much more than a question of image. We are talking about an increase in traffic, sales, profits...
3 economic news stories that demonstrate the return on investment of a rebranding
If large companies are constantly trying to renew their image… there must be a reason!
Bimba y Lola increased its sales by 31% in 2016. The Galician brand, in the midst of an international expansion process, carried out a rebranding process that began with the elimination of its iconic greyhound and continued with the complete renovation of the image of its stores. The numbers have proven it right.
Coca-Cola has tackled its single brand strategy, unifying all of its korean mobile phone number product varieties in red, with one main objective: to increase sales of its “sugar-free” soft drinks. The results? Coca-Cola has confirmed an increase in sales during the first half of 2017.
The repositioning of the Mercedes Benz brand is another example that illustrates that a rebranding process has a clear return on investment. From the “Something is happening at Mercedes” message, the company wanted to rejuvenate the profile of its buyers and increase its market share. It succeeded. In 2016, Mercedes-Benz overtook Audi as the world leader in the Premium sector.
How to measure return on investment?
Depending on the sector of activity and the strategic objectives of each company, different measurement indicators can be defined. On the one hand, we can set tangible KPIs related to sales, traffic, visits or leads. On the other hand, intangible KPIs can be established that we obtain by carrying out a market study: satisfaction index, brand awareness, market penetration, etc.
When is the best time?
Although a brand must be alive and evolve visually according to the visual culture of the moment, rebranding projects are usually addressed:
When there is a repeated, unjustified loss of sales.
If the company faces an expansion or merger process.
Because the offer changes and is aimed at new audiences.
At Uzink we have done it too. 100% of the rebranding projects we have carried out have achieved a positive return on investment. If you want to know how we can help your company, contact us . Our consultants will offer you a professional vision on how to approach a rebranding process tailored to your company.
Table of Contents
3 economic news stories that demonstrate the return on investment of a rebranding
How to measure return on investment?
When is the best time?
Absolutely yes! Investing in a rebranding process has a clear return on investment. At Uzink, branding consultants , we have set out to show you that renewing the image and positioning of a brand has direct advantages in the short and medium term . Much more than a question of image. We are talking about an increase in traffic, sales, profits...
3 economic news stories that demonstrate the return on investment of a rebranding
If large companies are constantly trying to renew their image… there must be a reason!
Bimba y Lola increased its sales by 31% in 2016. The Galician brand, in the midst of an international expansion process, carried out a rebranding process that began with the elimination of its iconic greyhound and continued with the complete renovation of the image of its stores. The numbers have proven it right.
Coca-Cola has tackled its single brand strategy, unifying all of its korean mobile phone number product varieties in red, with one main objective: to increase sales of its “sugar-free” soft drinks. The results? Coca-Cola has confirmed an increase in sales during the first half of 2017.
The repositioning of the Mercedes Benz brand is another example that illustrates that a rebranding process has a clear return on investment. From the “Something is happening at Mercedes” message, the company wanted to rejuvenate the profile of its buyers and increase its market share. It succeeded. In 2016, Mercedes-Benz overtook Audi as the world leader in the Premium sector.
How to measure return on investment?
Depending on the sector of activity and the strategic objectives of each company, different measurement indicators can be defined. On the one hand, we can set tangible KPIs related to sales, traffic, visits or leads. On the other hand, intangible KPIs can be established that we obtain by carrying out a market study: satisfaction index, brand awareness, market penetration, etc.
When is the best time?
Although a brand must be alive and evolve visually according to the visual culture of the moment, rebranding projects are usually addressed:
When there is a repeated, unjustified loss of sales.
If the company faces an expansion or merger process.
Because the offer changes and is aimed at new audiences.
At Uzink we have done it too. 100% of the rebranding projects we have carried out have achieved a positive return on investment. If you want to know how we can help your company, contact us . Our consultants will offer you a professional vision on how to approach a rebranding process tailored to your company.