Examples of different sponsorships: a theatre, a catwalk or a stadium?
Posted: Mon Dec 23, 2024 8:40 am
Nowadays, it is not enough to just put a logo on a football pitch. Companies want more: more visibility, more notoriety and more prominence. That is why we are witnessing a real revolution in the formulas of sponsorship and patronage that until very recently would have been unthinkable. At Uzink, specialized in strategic consulting , we have selected some different sponsorship examples to visualize the new possibilities that lie ahead.
Table of Contents
3 Examples of different and innovative sponsorship
Naming a theatre…
Naming a catwalk…
Naming a stadium…
What benefits do these sponsorship examples offer?
3 Examples of different and innovative sponsorship
Naming a theatre…
Teatro de la Luz. Examples of different sponsorships
The Gran Vía Theatre in Madrid will be renamed Teatro de korean number phone la Luz Phillips . The company confirmed this at the beginning of 2016. An agreement by which the brand, in addition to giving the theatre its name and appearing in all kinds of cultural programmes, will renew the exterior and interior lighting.
This is one of the examples of different sponsorships linked to the world of culture. But it is not the only one. The Teatro Cofidis Alcázar, also in Madrid, has been using this formula for several years.
Naming a catwalk…
Mercedes-Benz. Examples of different sponsorships.
Do you remember the original name? Simply put, La Pasarela Cibeles was renamed Mercedes-Benz Fashion Week Madrid in 2012. A relationship between the automotive world and fashion that was not new. Mercedes-Benz has promoted fashion catwalks in other places around the world such as New York, Berlin or Mexico.
Naming a stadium…
Allianz Stadium. Examples of different sponsorships.
This trend, which originated in the United States, is now spreading across Europe. The Allianz Arena in Munich is probably one of the best-known examples . The insurance company is investing 9 million dollars in this contract, which has a duration of 30 years. There are other examples of sponsorship linked to the world of football: BBVA Bancomer of the Rayados de Monterrey or the Etihad Stadium in Manchester.
Table of Contents
3 Examples of different and innovative sponsorship
Naming a theatre…
Naming a catwalk…
Naming a stadium…
What benefits do these sponsorship examples offer?
3 Examples of different and innovative sponsorship
Naming a theatre…
Teatro de la Luz. Examples of different sponsorships
The Gran Vía Theatre in Madrid will be renamed Teatro de korean number phone la Luz Phillips . The company confirmed this at the beginning of 2016. An agreement by which the brand, in addition to giving the theatre its name and appearing in all kinds of cultural programmes, will renew the exterior and interior lighting.
This is one of the examples of different sponsorships linked to the world of culture. But it is not the only one. The Teatro Cofidis Alcázar, also in Madrid, has been using this formula for several years.
Naming a catwalk…
Mercedes-Benz. Examples of different sponsorships.
Do you remember the original name? Simply put, La Pasarela Cibeles was renamed Mercedes-Benz Fashion Week Madrid in 2012. A relationship between the automotive world and fashion that was not new. Mercedes-Benz has promoted fashion catwalks in other places around the world such as New York, Berlin or Mexico.
Naming a stadium…
Allianz Stadium. Examples of different sponsorships.
This trend, which originated in the United States, is now spreading across Europe. The Allianz Arena in Munich is probably one of the best-known examples . The insurance company is investing 9 million dollars in this contract, which has a duration of 30 years. There are other examples of sponsorship linked to the world of football: BBVA Bancomer of the Rayados de Monterrey or the Etihad Stadium in Manchester.