Also interesting
Posted: Thu Mar 27, 2025 9:28 am
ROI social channels
Yet this offers opportunities: many organizations are apparently unable to respond quickly to new platforms. How is that in your industry? Can you be a pioneer? To which of your marketing objectives can new social channels contribute? Here you will find 5 trends and inspiring examples of companies on social media.
By the way, the advertising opportunities on TikTok can be very interesting for you. And who knows, maybe your leads can be found on Clubhouse ?
Marketers are using the following tactics on social media in particular: social listening, hashtags, and live videos. Social listening in particular allows you to build a direct relationship with your audience. This way, you can learn how to support them country email list engage with them, and turn them into loyal brand ambassadors.
HubSpot goes into more detail in the article about content marketing, marketing automation and email marketing. I would like to pick out a few interesting things from that.
For content marketing, video is the most important form, followed by blog and infographics. Over the past year, the number of marketers using content marketing has increased from 70 to 83%. The success of this is measured by sales, web traffic, social engagement, lead generation and onsite engagement. Social engagement in particular stands out: this year it is seen as much more important than in previous years (growth of 187%).
measuring the success of content marketing strategy
And while most respondents have reduced their weekly emails, 77% of marketers have seen increased engagement with email in the past year, with a focus on segmentation, personalization, and automation.
Important skills for marketers
Finally, I would like to share the two skills that are undervalued according to respondents, while the best marketers are actually good at them. The first is persuasion – in copywriting and sales. The second skill is prioritizing. What do you not do, and what do you invest extra time or money in?
According to HubSpot, marketing in 2021 will be more human, creative, personalized, socially driven, and experimental. How about you?
Yet this offers opportunities: many organizations are apparently unable to respond quickly to new platforms. How is that in your industry? Can you be a pioneer? To which of your marketing objectives can new social channels contribute? Here you will find 5 trends and inspiring examples of companies on social media.
By the way, the advertising opportunities on TikTok can be very interesting for you. And who knows, maybe your leads can be found on Clubhouse ?
Marketers are using the following tactics on social media in particular: social listening, hashtags, and live videos. Social listening in particular allows you to build a direct relationship with your audience. This way, you can learn how to support them country email list engage with them, and turn them into loyal brand ambassadors.
HubSpot goes into more detail in the article about content marketing, marketing automation and email marketing. I would like to pick out a few interesting things from that.
For content marketing, video is the most important form, followed by blog and infographics. Over the past year, the number of marketers using content marketing has increased from 70 to 83%. The success of this is measured by sales, web traffic, social engagement, lead generation and onsite engagement. Social engagement in particular stands out: this year it is seen as much more important than in previous years (growth of 187%).
measuring the success of content marketing strategy
And while most respondents have reduced their weekly emails, 77% of marketers have seen increased engagement with email in the past year, with a focus on segmentation, personalization, and automation.
Important skills for marketers
Finally, I would like to share the two skills that are undervalued according to respondents, while the best marketers are actually good at them. The first is persuasion – in copywriting and sales. The second skill is prioritizing. What do you not do, and what do you invest extra time or money in?
According to HubSpot, marketing in 2021 will be more human, creative, personalized, socially driven, and experimental. How about you?