What is Keyword Research?
Posted: Thu Mar 27, 2025 10:52 am
Keywords are the foundation of an SEO campaign. Proper keyword research is one of the most important components of achieving a digital presence.
Search engines determine the relevance of a special lead website based on the quality of its content and rank it accordingly.
This is why it's so important to include relevant keywords within our website content: so that it can be easily found by search engines.
To determine the right keywords for your website and SEO campaign, keyword research is required.
You'll need to have an understanding of your target audience and how they search for the products or services they need.
Steps to perform keyword research
The first step in the keyword research process is to look at website analytics to see which ones are already attracting organic traffic and which ones have the highest conversion rates.
This serves as a starting point when doing keyword research.
The next step is to use a trusted keyword research tool like Google AdWords .
The correct way to conduct keyword research is to go through the website's page and brainstorm possible keywords.
Search engines determine the relevance of a special lead website based on the quality of its content and rank it accordingly.
This is why it's so important to include relevant keywords within our website content: so that it can be easily found by search engines.
To determine the right keywords for your website and SEO campaign, keyword research is required.
You'll need to have an understanding of your target audience and how they search for the products or services they need.
Steps to perform keyword research
The first step in the keyword research process is to look at website analytics to see which ones are already attracting organic traffic and which ones have the highest conversion rates.
This serves as a starting point when doing keyword research.
The next step is to use a trusted keyword research tool like Google AdWords .
The correct way to conduct keyword research is to go through the website's page and brainstorm possible keywords.