What should an organization do that also wants to get started with social selling or employee advocacy ? “First think about what you are going to use it for,” Drieënhuizen advises. He also indicates that it is important to sit down with different departments. In the case of Centraal Beheer, this was marketing and sales. The support and trust that Drieënhuizen received from management means that it is truly embedded in the organization. Furthermore, it is important to have a long breath, you do not achieve results in a Courage, creativity and a good image fax lists of your target group: that is what is needed for a (social) media campaign that makes an impact. In order to stand out in the Netherlands, 'little' content is sometimes enough to hit the mark. And an unexpected twist also catches our attention. Short and powerful, down to earth and with a healthy dose of humor. That is what we like.
Which companies have succeeded in doing this in the past year? Who knows how to dominate the socials time and time again with their catchy campaigns ?
The importance of creativity
Every year, The Best Social Awards are presented. For the first time this year, it will be done, you guessed it: online. Diederik Broekhuizen, founder of The Best Social, emphasizes the importance of creativity during this period.
short time.
Making it manageable for employees is an important learning point and practicing is an indispensable part of that. In addition, Centraal Beheer has always measured well. In this way, a strong business case is created . Finally, Drieënhuizen says: “Doing nothing is not an option.”