You didn't choose the right audience
Posted: Mon Dec 23, 2024 8:51 am
I'll explain why this line of thinking isn't attracting new customers, and how you can change that!
One of the biggest mistakes companies make in international marketing is to see the world as an extension of their own market. How much time have you spent analyzing the profile of your buyers, their habits, behaviors, needs and motivations?
If you decide to expand abroad, you should put the same effort into each individual market. You should thoroughly research potential customers and their needs for what you offer. You should also see if there are other established players. In addition, you should consider the many other factors that come into play. Unless you have unlimited time (let me guess, you don’t) and unlimited access to experts to analyze each market (you probably don’t), you should focus on a limited number of new target markets to optimize your resources.
Here's what you can do: pick a few markets and how many digits singapore phone number translate everything
Don’t translate your website into thirty different languages. Instead, we recommend that you choose a few markets that you’re serious about. This means translating all of your communications: web content, printed marketing materials, newsletter campaigns, and even service emails. It also means thinking carefully about the brand image you want to project abroad. You need to make sure that your translators understand your business so that they can properly represent your brand to local audiences.
online shopping international
2. You have localized for a language, but not for a specific region
Many businesses expect that translating their website into a popular language like Spanish will help them connect with all Spanish-speaking countries. This may work in certain industries, but it has its limitations. Just as British English and American English have their own vocabulary, expressions, and slang, so do Spanish, French, and German. And more importantly, they have cultural differences beyond linguistics, including national holidays, pop culture, and traditions.
One of the biggest mistakes companies make in international marketing is to see the world as an extension of their own market. How much time have you spent analyzing the profile of your buyers, their habits, behaviors, needs and motivations?
If you decide to expand abroad, you should put the same effort into each individual market. You should thoroughly research potential customers and their needs for what you offer. You should also see if there are other established players. In addition, you should consider the many other factors that come into play. Unless you have unlimited time (let me guess, you don’t) and unlimited access to experts to analyze each market (you probably don’t), you should focus on a limited number of new target markets to optimize your resources.
Here's what you can do: pick a few markets and how many digits singapore phone number translate everything
Don’t translate your website into thirty different languages. Instead, we recommend that you choose a few markets that you’re serious about. This means translating all of your communications: web content, printed marketing materials, newsletter campaigns, and even service emails. It also means thinking carefully about the brand image you want to project abroad. You need to make sure that your translators understand your business so that they can properly represent your brand to local audiences.
online shopping international
2. You have localized for a language, but not for a specific region
Many businesses expect that translating their website into a popular language like Spanish will help them connect with all Spanish-speaking countries. This may work in certain industries, but it has its limitations. Just as British English and American English have their own vocabulary, expressions, and slang, so do Spanish, French, and German. And more importantly, they have cultural differences beyond linguistics, including national holidays, pop culture, and traditions.