The importance of storytelling in marketing
Posted: Sat Apr 05, 2025 9:44 am
You probably already know that customers respond positively to stories. They’re even more likely to remember a brand or product if it’s tied to a story than if it’s not.
That's why marketing campaigns often use the power of stories to sell their products.
Why is storytelling important in marketing?
As several studies reveal, when customers phone number list asked to remember the name of a company that is not famous for its campaigns, only 33% of them remembered the company.
However, when customers are asked to remember a product associated with a story, 90% of the time they remember the product.
At the same time, customers are more likely to buy a product if they can relate it to a positive emotion – happiness, satisfaction, etc. By creating stories around your products, you can associate them with positive emotions and increase the chances of getting your customers to buy your products.
That's why marketing campaigns often use the power of stories to sell their products.
Why is storytelling important in marketing?
As several studies reveal, when customers phone number list asked to remember the name of a company that is not famous for its campaigns, only 33% of them remembered the company.
However, when customers are asked to remember a product associated with a story, 90% of the time they remember the product.
At the same time, customers are more likely to buy a product if they can relate it to a positive emotion – happiness, satisfaction, etc. By creating stories around your products, you can associate them with positive emotions and increase the chances of getting your customers to buy your products.