Meta wants to attract TikTok creators: it has promised bonuses, content deals and more
Posted: Sat Apr 05, 2025 10:22 am
ANDIn light of the ongoing heated debate in the United States regarding the closure of TikTok, Meta has taken advantage of the opportunity to special lead its cards and profit as much as possible. Its latest move has been to promise juicy rewards to TikTok creators who switch to Facebook and Instagram .
Meta's promises
Mark Zuckerberg's company has seen the perfect opportunity to expand its ranks of content creators and mobilize the legions of fans who follow these personalities by redirecting them to its platform. Thus, it has announced that TikTok profiles that meet a series of requirements will be able to earn up to $5,000 in bonuses over three months for uploading Reels to Facebook and Instagram .
Meta will also offer content deals to help some of these creators grow their audiences on Instagram and Facebook . In addition, they will also be given access to Facebook's Content Monetization program , allowing them to earn money for their videos, photos, and text posts on the platform.
And finally, select TikTok creators will receive a free one-year trial of Meta Verified . This subscription verifies the authenticity of your profile with a badge, provides account support, and provides anti-phishing protection.
However, Meta has not made public the criteria it will use to select the creators who will be eligible for these benefits.
Meta has released numerous updates taking advantage of the TikTok drama.
While TikTok has not finally closed in the US and Donald Trump has delayed its ban in the country for 75 days (yes, the same one who, in 2020, started the US crusade against TikTok ), in recent days the uncertainty and the possibility that the Chinese social network would disappear from the country has revolutionized the social media landscape .
Meta's promises
Mark Zuckerberg's company has seen the perfect opportunity to expand its ranks of content creators and mobilize the legions of fans who follow these personalities by redirecting them to its platform. Thus, it has announced that TikTok profiles that meet a series of requirements will be able to earn up to $5,000 in bonuses over three months for uploading Reels to Facebook and Instagram .
Meta will also offer content deals to help some of these creators grow their audiences on Instagram and Facebook . In addition, they will also be given access to Facebook's Content Monetization program , allowing them to earn money for their videos, photos, and text posts on the platform.
And finally, select TikTok creators will receive a free one-year trial of Meta Verified . This subscription verifies the authenticity of your profile with a badge, provides account support, and provides anti-phishing protection.
However, Meta has not made public the criteria it will use to select the creators who will be eligible for these benefits.
Meta has released numerous updates taking advantage of the TikTok drama.
While TikTok has not finally closed in the US and Donald Trump has delayed its ban in the country for 75 days (yes, the same one who, in 2020, started the US crusade against TikTok ), in recent days the uncertainty and the possibility that the Chinese social network would disappear from the country has revolutionized the social media landscape .