Review your keyword strategy
Posted: Sun Apr 06, 2025 8:50 am
Before you jump into GA with full weapons, you need to make sure you are targeting the right keywords on your website.
Tracking rankings for low-value keywords does nothing to help you achieve your goals.
As a first step, you should have a list of keywords you're trying to rank for. These should include:
Brand keywords. If you have a brand name (like "Reuben Hills Coffee"), you want to rank for that chinese overseas africa database keyword. People who search directly for your brand name already know you and are therefore easier to convert. Make sure you include common spelling variations.
Purchase-intent keywords. This category of keywords includes prospects who are actively looking to buy. They typically take the form of long-tail searches and include words like "coffee," "brew," and "coffee maker."
Category/informational keywords. Unlike the first two categories, these keywords represent lower buyer interest. However, there is a significant opportunity to generate leads here. A high ranking in this keyword category also often positions your company as an opinion leader worth following.
If you don't have any keywords in mind yet or need to brush up on your keyword research, you can use our guide to get started .
As a general plan of attack, I recommend targeting branded keywords first if your business has a reasonably strong brand presence.
Then focus on keywords with buyer intent, as these have a higher probability of purchase.
Finally, play the long game by working on category and informational keywords.
Tracking rankings for low-value keywords does nothing to help you achieve your goals.
As a first step, you should have a list of keywords you're trying to rank for. These should include:
Brand keywords. If you have a brand name (like "Reuben Hills Coffee"), you want to rank for that chinese overseas africa database keyword. People who search directly for your brand name already know you and are therefore easier to convert. Make sure you include common spelling variations.
Purchase-intent keywords. This category of keywords includes prospects who are actively looking to buy. They typically take the form of long-tail searches and include words like "coffee," "brew," and "coffee maker."
Category/informational keywords. Unlike the first two categories, these keywords represent lower buyer interest. However, there is a significant opportunity to generate leads here. A high ranking in this keyword category also often positions your company as an opinion leader worth following.
If you don't have any keywords in mind yet or need to brush up on your keyword research, you can use our guide to get started .
As a general plan of attack, I recommend targeting branded keywords first if your business has a reasonably strong brand presence.
Then focus on keywords with buyer intent, as these have a higher probability of purchase.
Finally, play the long game by working on category and informational keywords.