What is a sales presentation?
Posted: Sat Apr 19, 2025 9:33 am
A sales slide deck is the sequence of images and text you use to guide your audience through your sales presentation.
Slideshows can help your audience understand key statistics, pricing, and product features, which your sales reps can build a story around.
The best sales slides empower your sales team 's presentations by acting as a reference point. They should allow your salespeople to tap into their personal knowledge and provide more personalized information to the prospects and stakeholders they're presenting to.
Even high-quality sales slides should be complemented by your team's best sales strategies and business plan to close the deal.
Recommended reading
14 tips, steps, and templates to help you prepare a perfect ig database sales proposal
Statistics, facts, and figures can be useful when presenting, but they have a much greater impact if they connect with the audience through stories.
For example, if you tell a story about an existing customer who faced the same challenges as your prospect and overcame them with great success (backed up by real data), they're more likely to listen.
Humans have a deep relationship with storytelling. Stories move us, teach us, and, in a sales context, persuade us. We remember stories more than anything else.
Slideshows can help your audience understand key statistics, pricing, and product features, which your sales reps can build a story around.
The best sales slides empower your sales team 's presentations by acting as a reference point. They should allow your salespeople to tap into their personal knowledge and provide more personalized information to the prospects and stakeholders they're presenting to.
Even high-quality sales slides should be complemented by your team's best sales strategies and business plan to close the deal.
Recommended reading
14 tips, steps, and templates to help you prepare a perfect ig database sales proposal
Statistics, facts, and figures can be useful when presenting, but they have a much greater impact if they connect with the audience through stories.
For example, if you tell a story about an existing customer who faced the same challenges as your prospect and overcame them with great success (backed up by real data), they're more likely to listen.
Humans have a deep relationship with storytelling. Stories move us, teach us, and, in a sales context, persuade us. We remember stories more than anything else.