Objectives of the Facebook competition

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Social media managers often use contests to boost interactions on their pages and thus increase organic reach. Such contests are rarely effective – the viral reach gained is usually both short-lived and not very sustainable. Furthermore, the Facebook algorithm certainly notices sudden, unnaturally high reach. With strategic, sustainable Facebook marketing, contests are better linked to actual company goals. Reasonable objectives for a Facebook contest include increasing brand awareness or activating your community. Facebook should always be the means to achieving your goals, not the end in itself.

Conducting the competition
When setting your goals, you should also determine the contest's target audience. The question "Who should be reached by the Facebook contest?" should be clearly answered beforehand. The prizes to be won should be selected croatia phone number data based on your goals and target audience. The prizes should be interesting and enticing for your target audience, and they should also be closely related to the organizer's brand, service, or product. Goods of public interest, such as mobile phones or tablets, are rarely suitable and usually only attract so-called contest tourists.

Before conducting the event, you should also ask yourself the following questions or answer them for the participants - detailed conditions of participation provide clarity and security!

Who is organizing the competition?
When does the competition start and end?
What can I win? Are there any additional costs (shipping)?
When and how will the draw take place?
How will the winner be determined and notified?
How is participant data handled?
What happens if the competition is disrupted, changed or canceled?
Who is responsible for usage and image rights?
Does the content violate Facebook’s guidelines?
Of course, you want to reach as many users as possible when running your contest. Therefore, publish the contest at a time when a large portion of the Facebook community is online! Find out the optimal times here: Facebook's Best Time to Post