Given the importance of the title tag for positioning
Posted: Sun Apr 20, 2025 5:52 am
Let's start with the so-called title tag . This term defines that title (in HTML language) that is of fundamental importance for SEO and, consequently, for the positioning of a page on Google. Where does the title tag appear? We won't see it directly on the site, but it will appear on the search engine, in the form of the name of the browser tab, in the SERP (Search Engine Results Page, or in the search engine page) and in the previews when you insert the link on social networks.
It is essential to follow some rules to be able to write it effectively. First of all, it is essential to use the relevant keywords that will help us direct the target interested in our good or service. However, it is good to remember that the title tag, to avoid the risk of being cut, should preferably have a maximum length of 60 characters .
Description: short text, basic message
The “ meta description ”, like the title tag, is another HTML element useful for attracting restaurants email list users to our site. In short, as the term itself suggests, it is a brief description of what will be found on the page. Even in this case, this text will not be shown directly on the site but in the SERP of Google and other search engines and in the previews of social networks.
Why is the meta description so important? Unlike the title tag, this HTML element does not have a direct consequence on the positioning of our page on search engines. However, its importance should not be underestimated since it is the first thing that users will read on the page. For this reason, it is essential that it summarizes the content of the page and that it tries to intrigue readers. At this time, following Google's changes, the maximum recommended length for the meta description is 1 6 0 characters .
Url, how to choose it?
We all (or almost all) know what a URL (Uniform Resource Locator) is, that is, that sequence of words, numbers and symbols that we see in the address bar, but do we know what it is used for in SEO strategies? In order to obtain the best results, in fact, we cannot limit ourselves to using a generic URL but we must make sure that it contains the keywords inherent to the page to which it refers and that they can help users understand in which part of the website they are browsing.
It is essential to follow some rules to be able to write it effectively. First of all, it is essential to use the relevant keywords that will help us direct the target interested in our good or service. However, it is good to remember that the title tag, to avoid the risk of being cut, should preferably have a maximum length of 60 characters .
Description: short text, basic message
The “ meta description ”, like the title tag, is another HTML element useful for attracting restaurants email list users to our site. In short, as the term itself suggests, it is a brief description of what will be found on the page. Even in this case, this text will not be shown directly on the site but in the SERP of Google and other search engines and in the previews of social networks.
Why is the meta description so important? Unlike the title tag, this HTML element does not have a direct consequence on the positioning of our page on search engines. However, its importance should not be underestimated since it is the first thing that users will read on the page. For this reason, it is essential that it summarizes the content of the page and that it tries to intrigue readers. At this time, following Google's changes, the maximum recommended length for the meta description is 1 6 0 characters .
Url, how to choose it?
We all (or almost all) know what a URL (Uniform Resource Locator) is, that is, that sequence of words, numbers and symbols that we see in the address bar, but do we know what it is used for in SEO strategies? In order to obtain the best results, in fact, we cannot limit ourselves to using a generic URL but we must make sure that it contains the keywords inherent to the page to which it refers and that they can help users understand in which part of the website they are browsing.