The most important factors for SEO positioning: keywords
Posted: Sun Apr 20, 2025 5:52 am
Positioning yourself in the top positions of Google searches is the dream of many companies. This privilege is essential to ensure that users enter our site and that, consequently, the chances of them choosing our products and services increase exponentially. How to improve your positioning on the most used search engine? Simple, with SEO (Search Engine Optimization).
In reality, it is not so easy or intuitive, which is why you should not improvise as an expert in SEO consultancy . In addition, Google often changes its famous " algorithm ", that is, the gear that allows the search engine to function. For this reason, you must always be updated on the so-called " Ranking Factors ", that is, the Google ranking factors , the most important elements to take into consideration for the positioning of your web pages on the search engine.
In addition to changing often, there are more than 200 factors that can influence the positioning of a web page on Google . Not all of these elements are internal to the organization of the site, that is, they can be controlled directly by the webmaster. Despite school principals email list this, it is important to know the ones we can work on. What are the Google ranking factors currently? Obviously, among the main ones are those related to the use of keywords . As we well know, it is not enough to "scatter" randomly (or in excessive quantities) keywords in the text of the page or, as a consequence, the page could be penalized.
Among the elements that most influence the positioning of the page and that include keywords we find the “ title tag ” (the title that appears in the SERP of search engines) that, usually, works best if it starts with a keyword. The texts are fundamental, especially if you prefer unique and quality content, but you must not forget the optimization of images and especially of some elements such as the name of the image , the alt text and the title tag .
In reality, it is not so easy or intuitive, which is why you should not improvise as an expert in SEO consultancy . In addition, Google often changes its famous " algorithm ", that is, the gear that allows the search engine to function. For this reason, you must always be updated on the so-called " Ranking Factors ", that is, the Google ranking factors , the most important elements to take into consideration for the positioning of your web pages on the search engine.
In addition to changing often, there are more than 200 factors that can influence the positioning of a web page on Google . Not all of these elements are internal to the organization of the site, that is, they can be controlled directly by the webmaster. Despite school principals email list this, it is important to know the ones we can work on. What are the Google ranking factors currently? Obviously, among the main ones are those related to the use of keywords . As we well know, it is not enough to "scatter" randomly (or in excessive quantities) keywords in the text of the page or, as a consequence, the page could be penalized.
Among the elements that most influence the positioning of the page and that include keywords we find the “ title tag ” (the title that appears in the SERP of search engines) that, usually, works best if it starts with a keyword. The texts are fundamental, especially if you prefer unique and quality content, but you must not forget the optimization of images and especially of some elements such as the name of the image , the alt text and the title tag .