Discover the many advantages of SMS for your communication!
Posted: Mon Dec 23, 2024 9:32 am
SMS is a pillar of professional communication. It offers unmatched efficiency and convenience in a world where speed is one of the most valuable assets.
In a world where communication technologies are evolving more and more rapidly, SMS remains a reliable and universally accessible choice for professionals.
It is a tool that strongly promotes engagement and responsiveness . In fact, according to a recent study, 98% of SMS messages are opened , making it one of the most effective communication channels to reach and retain your customers contact number database directly on their mobile phones.
With a volume of 13.3 billion messages sent in 2023 alone , the latter confirms its importance in the world of professional communication.
And that's not all! Professional SMS has many additional benefits to offer you! Discover them all
1- A simple, fast and effective tool!
The first advantage of SMS is that it is undeniably one of the most effective communication channels. You should know that 90% of SMS are read in less than three minutes and that the associated memorization rate is around 80%. With this, you increase your chances of reaching a maximum of your customers and prospects.
Since it goes through the mobile network , which covers almost the entire globe, it guarantees you maximum deliverability no matter when you send it.
Note that it can be scheduled , automated or sent on the spot , which gives you great flexibility . In addition, once your SMS communication strategy is well prepared, you only need a few minutes maximum to configure your SMS sending via the different tools available (we'll tell you more about them below .
2- Personalization of your messages
Personalization is also one of the main advantages of SMS since it strengthens the engagement of your customers and consolidates the relationship with them. In addition, it also increases the relevance of your messages , attracting your customers more easily .
By taking into account your customers' preferences or behaviors , you can adapt the content of your SMS messages in order to have better interactions with them.
To personalize your messages , you can, for example, change your sender name , add your customers' names directly into the message, send personalized reminders or even offer targeted offers .
Personalizing your messages can help you strengthen relationships with your customers by offering them personalized experiences at specific times, particularly by setting up automation for your SMS sending .
3- Automation of your shipments
Automated sending of your SMS can bring you several positive points .
Automation allows you to plan your communications precisely and prepare them in advance to avoid overloading your work during peak periods. Remember, when planning your mailings, to check that they are scheduled at an optimal time for the targeted contacts (for example, during the lunch break).
You will therefore have a better chance of sending your messages when they will have the most impact ! Remember to take into account the different sending rules (especially for marketing SMS).
You can also link automation and personalization in your messages to be the most impactful and convincing to your customers. This will increase the effectiveness of your mailings .
You can integrate SMS into your communication solutions , whether directly into your software with our SMS API or on an external application such as a CRM as is the case with our SMS plugin for HubSpot . Once this integration is done , it will be very easy for you to set up automatic SMS sending scenarios from these tools!
4- An infinite number of ways to use it
SMS campaigns represent one of the most famous uses of professional SMS. They can allow you to promote your products , services or events on a large scale and directly to your targets. They can be very useful when you want to communicate in bulk to sell more , retain your current customers or share information with them quickly!
SMS notifications are another essential use of business messages. They help you quickly inform your customers (or even employees) about certain events.
This type of single message (sent to one person at a time) can be useful for an appointment confirmation , order tracking or even for an emergency . Sending SMS notifications can help you stay close to your customers and improve your loyalty !
SMS voting is a popular method to collect feedback , engage your audience , or boost your event . It is often used during live events to encourage audience interaction and engagement .
There are many other types of uses for SMS such as mail to SMS to more easily link email and SMS or even SMS + which is ideal for interacting with your customers .
5- Different tools to send your SMS
An SMS platform is the ideal tool to centralize the management and sending of your SMS. You can create , send and track your SMS sendings directly on the latter while having access to very useful features such as unlimited access , analysis of results or even adapted pricing .
There is also the SMS API that allows you to integrate SMS sending directly into your own applications or software . If you want to automate your messages , this tool is for you! You will be able to benefit from a complete and documented solution .
Are you using an external tool to manage your customers or your communication ? Thanks to our many plugins (HubSpot, Zapier, Make, Prestashop or Chrome), you can also integrate SMS sending on these tools!
As you will have understood, there are several solutions for sending your SMS . It's up to you to make the right choice according to your needs!
6- Affordable prices
One of the biggest advantages of SMS is also its advantageous pricing . Indeed, this channel is affordable for any business and it adapts to your needs !
At SMSFactor, rates are transparent and degressive depending on your sending volume. The more messages you send, the lower the price of an SMS credit will be!
It is also up to you to choose between prepaid packs or monthly payment . Choose the billing solution that best suits your SMS usage!
7- Communicate internationally
SMS has no borders ! You have the possibility to send your messages to more than 150 countries around the world thanks to a connection with the different operators . A great opportunity to develop your international presence !
Please note that some steps must be managed and recorded in advance, such as the sender name , the shipping number or the standard message . You must also not forget to respect the sending rules which vary depending on the country. But don't worry, we are here to support you, in particular thanks to an insert informing you of the rules to follow directly on our campaign preparation tool.
8- SMS has few disadvantages
Of course, we can say that SMS has advantages but also disadvantages . Well, imagine that not so many ! Or at least it depends on the use you want to make of it.
The main drawback to remember is that SMS should not be used for sending detailed messages . If you want to send long messages, sending emails will be more suitable . An SMS is 160 characters long : you can send long SMS of 2-3 SMS, but more and your message will lose all the benefits of the "short and concise" SMS!
9- The last advantage of SMS is that it evolves!
RCS (Rich Communication Services) messages are becoming increasingly popular. This type of messaging offers your customers an improved and more digital experience by offering them more enriched scenarios using media (such as images or videos), CTAs (call-to-action) or simplified responses (clickable buttons).
This new technology allows you to communicate in a more immersive and engaging way but also to stand out even more from the competition .
In a world where communication technologies are evolving more and more rapidly, SMS remains a reliable and universally accessible choice for professionals.
It is a tool that strongly promotes engagement and responsiveness . In fact, according to a recent study, 98% of SMS messages are opened , making it one of the most effective communication channels to reach and retain your customers contact number database directly on their mobile phones.
With a volume of 13.3 billion messages sent in 2023 alone , the latter confirms its importance in the world of professional communication.
And that's not all! Professional SMS has many additional benefits to offer you! Discover them all
1- A simple, fast and effective tool!
The first advantage of SMS is that it is undeniably one of the most effective communication channels. You should know that 90% of SMS are read in less than three minutes and that the associated memorization rate is around 80%. With this, you increase your chances of reaching a maximum of your customers and prospects.
Since it goes through the mobile network , which covers almost the entire globe, it guarantees you maximum deliverability no matter when you send it.
Note that it can be scheduled , automated or sent on the spot , which gives you great flexibility . In addition, once your SMS communication strategy is well prepared, you only need a few minutes maximum to configure your SMS sending via the different tools available (we'll tell you more about them below .
2- Personalization of your messages
Personalization is also one of the main advantages of SMS since it strengthens the engagement of your customers and consolidates the relationship with them. In addition, it also increases the relevance of your messages , attracting your customers more easily .
By taking into account your customers' preferences or behaviors , you can adapt the content of your SMS messages in order to have better interactions with them.
To personalize your messages , you can, for example, change your sender name , add your customers' names directly into the message, send personalized reminders or even offer targeted offers .
Personalizing your messages can help you strengthen relationships with your customers by offering them personalized experiences at specific times, particularly by setting up automation for your SMS sending .
3- Automation of your shipments
Automated sending of your SMS can bring you several positive points .
Automation allows you to plan your communications precisely and prepare them in advance to avoid overloading your work during peak periods. Remember, when planning your mailings, to check that they are scheduled at an optimal time for the targeted contacts (for example, during the lunch break).
You will therefore have a better chance of sending your messages when they will have the most impact ! Remember to take into account the different sending rules (especially for marketing SMS).
You can also link automation and personalization in your messages to be the most impactful and convincing to your customers. This will increase the effectiveness of your mailings .
You can integrate SMS into your communication solutions , whether directly into your software with our SMS API or on an external application such as a CRM as is the case with our SMS plugin for HubSpot . Once this integration is done , it will be very easy for you to set up automatic SMS sending scenarios from these tools!
4- An infinite number of ways to use it
SMS campaigns represent one of the most famous uses of professional SMS. They can allow you to promote your products , services or events on a large scale and directly to your targets. They can be very useful when you want to communicate in bulk to sell more , retain your current customers or share information with them quickly!
SMS notifications are another essential use of business messages. They help you quickly inform your customers (or even employees) about certain events.
This type of single message (sent to one person at a time) can be useful for an appointment confirmation , order tracking or even for an emergency . Sending SMS notifications can help you stay close to your customers and improve your loyalty !
SMS voting is a popular method to collect feedback , engage your audience , or boost your event . It is often used during live events to encourage audience interaction and engagement .
There are many other types of uses for SMS such as mail to SMS to more easily link email and SMS or even SMS + which is ideal for interacting with your customers .
5- Different tools to send your SMS
An SMS platform is the ideal tool to centralize the management and sending of your SMS. You can create , send and track your SMS sendings directly on the latter while having access to very useful features such as unlimited access , analysis of results or even adapted pricing .
There is also the SMS API that allows you to integrate SMS sending directly into your own applications or software . If you want to automate your messages , this tool is for you! You will be able to benefit from a complete and documented solution .
Are you using an external tool to manage your customers or your communication ? Thanks to our many plugins (HubSpot, Zapier, Make, Prestashop or Chrome), you can also integrate SMS sending on these tools!
As you will have understood, there are several solutions for sending your SMS . It's up to you to make the right choice according to your needs!
6- Affordable prices
One of the biggest advantages of SMS is also its advantageous pricing . Indeed, this channel is affordable for any business and it adapts to your needs !
At SMSFactor, rates are transparent and degressive depending on your sending volume. The more messages you send, the lower the price of an SMS credit will be!
It is also up to you to choose between prepaid packs or monthly payment . Choose the billing solution that best suits your SMS usage!
7- Communicate internationally
SMS has no borders ! You have the possibility to send your messages to more than 150 countries around the world thanks to a connection with the different operators . A great opportunity to develop your international presence !
Please note that some steps must be managed and recorded in advance, such as the sender name , the shipping number or the standard message . You must also not forget to respect the sending rules which vary depending on the country. But don't worry, we are here to support you, in particular thanks to an insert informing you of the rules to follow directly on our campaign preparation tool.
8- SMS has few disadvantages
Of course, we can say that SMS has advantages but also disadvantages . Well, imagine that not so many ! Or at least it depends on the use you want to make of it.
The main drawback to remember is that SMS should not be used for sending detailed messages . If you want to send long messages, sending emails will be more suitable . An SMS is 160 characters long : you can send long SMS of 2-3 SMS, but more and your message will lose all the benefits of the "short and concise" SMS!
9- The last advantage of SMS is that it evolves!
RCS (Rich Communication Services) messages are becoming increasingly popular. This type of messaging offers your customers an improved and more digital experience by offering them more enriched scenarios using media (such as images or videos), CTAs (call-to-action) or simplified responses (clickable buttons).
This new technology allows you to communicate in a more immersive and engaging way but also to stand out even more from the competition .