Make sure you are allowed to sell your product on the site

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Marketplaces do not work with individuals, so you need to have a registered company, individual entrepreneur, or be registered as self-employed (the latter is allowed on Wildberries and AliExpress).

Working with Ozon and AliExpress, you will need to master electronic document management (EDM). This means that you will have to spend a lot of time entering each article into the electronic UPD tables, indicating the quantity, price, customs declaration number, etc. But Wildberries has simplified the procedure and you can saudi arabia mobile number example trade there without EDM - all the same functions are available on the portal in your personal account.

Find out the technical requirements of the site
To work with the platform, you need to register, create a personal account, fill in the company details and upload a standard set of documents:

product certificates and quality declarations, if the product being sold is of our own production;

permission from the copyright holder or distributor to sell the brand's products.

After creating product cards, they must be moderated; the time for this procedure varies across platforms. It is important to approach product uploading responsibly and carefully; this approach will allow you to start selling faster. Platform moderators check the correctness of the form once – after uploading the first batch. Instructions can be found in the personal account of each platform. Uploading is done manually – one product at a time or as a list. On AliExpress, this can be done using Excel tables. On Ozon, if a product similar to yours already exists on the platform, all data can be added automatically. If not, then manually.

6 rules for profitable cooperation with marketplaces

Select a location for storage and shipment of goods
The goods sold can be stored either at the seller's premises or at the marketplace warehouse. It is important to choose the option that will be most profitable.

Case: VT-metall
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Find out how
The goods sent from the marketplace warehouse will arrive to the buyer faster. However, the process of shipping the goods to the warehouse will take time. The seller pays additionally for delivery to the buyer, its cost is always different and depends on many parameters. You can read the rules of the platforms in the official documents and on their websites. Using your own warehouse, you can also use the delivery services of the marketplace. In this case, the seller has full control over the goods. The seller packs all shipments independently, regardless of the storage warehouse.