Market analysis is the heart of a complete business plan

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After describing your product, you can go into more detail about the minds behind the project. The people behind your business are an integral part of it and it is good that they have a section dedicated to them, so that those who read your business plan understand who they are dealing with.

Start by talking about the founders, including their qualifications and previous experience. Then describe who will be in charge of the day-to-day management of the business, listing their distinctive skills.

If your company has more than 10 employees, it might be a good idea to add a chart to your business plan, an organizational chart to visually show hierarchy and responsibilities.


Once you have described your company, your product and your goals, and have captured the attention and interest of potential investors, it is time to go into detail and show that you are not an improvised entrepreneur, but that you have conducted in-depth research before embarking on this venture.

Among the questions to which we need a concrete and action-oriented answer:

Is the market stable?
What is its size?
How does my project fit into this picture? What is my denmark email list positioning? In short, what is my market niche ?
What are the main trends for the sector I am about to enter?
How is the demand for my product/service? Is it growing, stable or decreasing?
How do my competitors respond to market demand?
What is their strength?
By reading the market analysis you should have a clear idea of ​​all aspects of the landscape in which your company operates: it is therefore necessary to define a reference market in order to find your brand positioning.

business plan: market analysis

Your sector and industry
To describe your sector and industry in your business plan, answer the following questions:

How to enter this sector?
Think about how your brand can be recognized, how your skills and training fit into the industry, whether your technologies and patents fit the sector.
Who are your customers?
Explain who your customers are, who your product or service is intended for, whether they have power or influence in the market, and whether they have alternatives when it comes to purchasing.