Important cost factors in brand development
Posted: Tue Apr 22, 2025 4:12 am
The actual costs you ultimately receive in the quote depend on various factors. At every stage of the branding process, every company has unique needs and characteristics—and that's a good thing. After all, brand development is a bespoke suit, not an off-the-rack polo shirt. A brand personality should be distinctive and authentic. Here are the most important aspects that play a role in your branding costs:
The conception phase
Determining the image: The effort required to research the current state czech republic phone number data can vary greatly. Some companies have been working on their branding for some time and therefore have a solid understanding of their current positioning and a good foundation for further measures. Others are just beginning their brand development journey – either because the topic has been neglected or because they are a startup . In both cases, defining the starting point and objectives is more complex.
Define the participants: Ideally, you should determine who should be involved in the branding process in advance. This also has a positive effect on costs, as a dedicated team on the company side usually works more efficiently and quickly. There's less friction – also for your agency, which can avoid unnecessary rounds of coordination. If you're unsure what your internal branding team should look like, we recommend a workshop with the agency, which will provide you with detailed advice on this topic.
Defining the measures: An important cost factor is, of course, the extent of your branding. Which tools do you want to develop in brand development? Corporate design , i.e. visual design, is usually a standard pillar of branding and the most visible externally . Corporate communication defines how a company speaks. This isn't necessary, but it can be useful. A good example of this is the German-Swedish slang of IKEA. Corporate behavior describes a company's code of conduct - how do employees act internally and externally, what values do they represent? This part of branding usually only affects large brands, such as Apple or Starbucks.
Finding a brand name : This is especially important for startups, new product lines, or company mergers. Choosing a suitable brand name should be approached carefully and systematically. Last but not least, you need to clarify the legal aspects of the name before you put it into operation.
The conception phase
Determining the image: The effort required to research the current state czech republic phone number data can vary greatly. Some companies have been working on their branding for some time and therefore have a solid understanding of their current positioning and a good foundation for further measures. Others are just beginning their brand development journey – either because the topic has been neglected or because they are a startup . In both cases, defining the starting point and objectives is more complex.
Define the participants: Ideally, you should determine who should be involved in the branding process in advance. This also has a positive effect on costs, as a dedicated team on the company side usually works more efficiently and quickly. There's less friction – also for your agency, which can avoid unnecessary rounds of coordination. If you're unsure what your internal branding team should look like, we recommend a workshop with the agency, which will provide you with detailed advice on this topic.
Defining the measures: An important cost factor is, of course, the extent of your branding. Which tools do you want to develop in brand development? Corporate design , i.e. visual design, is usually a standard pillar of branding and the most visible externally . Corporate communication defines how a company speaks. This isn't necessary, but it can be useful. A good example of this is the German-Swedish slang of IKEA. Corporate behavior describes a company's code of conduct - how do employees act internally and externally, what values do they represent? This part of branding usually only affects large brands, such as Apple or Starbucks.
Finding a brand name : This is especially important for startups, new product lines, or company mergers. Choosing a suitable brand name should be approached carefully and systematically. Last but not least, you need to clarify the legal aspects of the name before you put it into operation.