Social Media Statistics You Should Know for 2024
Posted: Tue Apr 22, 2025 5:54 am
For digital marketing agencies and social media marketers, it is vital to constantly monitor trending social media channels and emerging networks to succeed in the ever-changing digital world. Mastering social media statistics is critical to understanding current trends in the industry and incorporating this information into the foundation of your social media strategy.
In this article, you will discover which belarus phone number data channels are prominent in the social media space, and which content formats and tools produce the most effective results. We will take a deep dive into the basic social media statistics you will need when planning your organic and paid social media marketing activities in 2024. This guide will help you understand how to use your brand or your customers’ resources most effectively.
Top Social Media Statistics for 2024
The definition of success in social media marketing in 2024 will be about being able to clearly see the return on investment. Brands will avoid being on platforms that do not provide returns. Therefore, understanding which social media networks your target audience uses and directing your resources accordingly will be even more important in 2024.
Social media adoption rates continue to increase worldwide. According to Statista , the total number of social media users is estimated to be 5.17 billion by 2024. This number is increasing by approximately 300 million users every year.
Facebook maintains the top spot worldwide with over 3 billion monthly active users . YouTube is second with around 2.5 billion monthly active users. Instagram is third with 2 billion monthly active users. TikTok has 1.2 billion monthly active users. Snapchat has 750 million. X (formerly Twitter) has around 660 million monthly active users and Pinterest has 465 million monthly active users.
In this article, you will discover which belarus phone number data channels are prominent in the social media space, and which content formats and tools produce the most effective results. We will take a deep dive into the basic social media statistics you will need when planning your organic and paid social media marketing activities in 2024. This guide will help you understand how to use your brand or your customers’ resources most effectively.
Top Social Media Statistics for 2024
The definition of success in social media marketing in 2024 will be about being able to clearly see the return on investment. Brands will avoid being on platforms that do not provide returns. Therefore, understanding which social media networks your target audience uses and directing your resources accordingly will be even more important in 2024.
Social media adoption rates continue to increase worldwide. According to Statista , the total number of social media users is estimated to be 5.17 billion by 2024. This number is increasing by approximately 300 million users every year.
Facebook maintains the top spot worldwide with over 3 billion monthly active users . YouTube is second with around 2.5 billion monthly active users. Instagram is third with 2 billion monthly active users. TikTok has 1.2 billion monthly active users. Snapchat has 750 million. X (formerly Twitter) has around 660 million monthly active users and Pinterest has 465 million monthly active users.