Alternative marketing channels: Increase your online footprint

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Alternative marketing channels can be one of the best methods for business growth. Many companies already have a presence on popular social media platforms like Facebook, Instagram and LinkedIn. Consider how other channels could help you create a seamless brand experience and reach a new target market.

There are a few marketing channels that are essential for every business. The top three include email marketing, social media, and your company website and blog. Interestingly, more than a quarter (28 percent) of small businesses don't have their own website. Those that do often struggle to maintain it on an ongoing basis. Although template-based web design tools have made creating a website much easier, customers today expect more than just "brochureware," i.e. more than just a list of products or services offered. They want to be able to securely make purchases, contact customer service, and perform other transactions without having to japan city name list go to several different places.

The solution? Omnichannel marketing . This marketing strategy goes far beyond running a website and a few social media profiles. It allows companies to reach customers anywhere and deliver what they want through any channel, platform, and device. For example, you could offer support not only through your website, but also through Facebook Messenger, email, live chat, and phone. Or you could link your Amazon store to your online presence so that customers can make purchases directly from your website.

Best of all, this marketing strategy is tailored to the habits of today's omnichannel shoppers, which can have a positive impact on your sales. Omnichannel shoppers are people who research products or services in depth on multiple channels before making a purchase - and this group is growing rapidly. According to some studies, omnichannel shoppers spend an average of 13 percent more than other consumers. This important group of people should therefore definitely be part of your target audience.