Display & Video 360 Instant Deals
Posted: Mon Dec 23, 2024 10:29 am
This enables marketers to instantly build a customized package deal inventory with new and unique sell-side audience and contextual signals.
Product Description:
A new way of buying within Display & Video 360 that automates deal curation and enables clients to create custom ‘packages’ of inventory with new sell-side signals we’ve brought into DV 360 for direct targeting in the deal setup process. What are these signals?
Several unique contextual and audience signals not generally available in open auctions, with a focus on formats such as CTV and audio.
It is sustainable to go beyond the lista de emails deprecation of third-party cookies (3PCD).
Search & X product Performance Media
Performance Max
Performance Max (PMax) is a tool to make your investment worth it. By effectively applying Performance Max, you increase your ROI and conversions. Advertisers using Performance Max convert an average of 18% more with a similar cost per action.
Performance Max uses Google's AI to help multiply conversions in Google Ads inventory. Google's AI is used for 3 things:
Better insights.
Better testing tools and means to control AI.
Improving integrations and consolidation.
Performance Max Insights Page
With Performance Max’s insights page, marketers can gain multiple insights. These insights can help you quickly improve your campaign performance. The insights available include:
Performance shifts & Auction insights
Search Terms
Search Trends & Demand forecasts
Assets
Product Description:
A new way of buying within Display & Video 360 that automates deal curation and enables clients to create custom ‘packages’ of inventory with new sell-side signals we’ve brought into DV 360 for direct targeting in the deal setup process. What are these signals?
Several unique contextual and audience signals not generally available in open auctions, with a focus on formats such as CTV and audio.
It is sustainable to go beyond the lista de emails deprecation of third-party cookies (3PCD).
Search & X product Performance Media
Performance Max
Performance Max (PMax) is a tool to make your investment worth it. By effectively applying Performance Max, you increase your ROI and conversions. Advertisers using Performance Max convert an average of 18% more with a similar cost per action.
Performance Max uses Google's AI to help multiply conversions in Google Ads inventory. Google's AI is used for 3 things:
Better insights.
Better testing tools and means to control AI.
Improving integrations and consolidation.
Performance Max Insights Page
With Performance Max’s insights page, marketers can gain multiple insights. These insights can help you quickly improve your campaign performance. The insights available include:
Performance shifts & Auction insights
Search Terms
Search Trends & Demand forecasts
Assets