Later, this became a kind of mainstream:
Posted: Mon Dec 23, 2024 10:30 am
Remember the Coca-Cola advertising campaign?"Share a Coke". As part of the campaign, bottles of the eponymous carbonated drink were personalized with names. People, seeing their name on their favorite Coca-Cola, hurried to the checkout and immediately took a photo of the find.users shared photos of the bottles on social networks and bought up the drinks in large quantities. And this gave its result: during the peak of the campaign in 2014, users published more than 500 thousand photos with the hashtag #ShareACoke. Moreover, the company's sales during this period increased by 2% after 11 years of constant decline.
But why does storytelling actually work? The mobile numbers in italy power of storytelling in marketing isn’t just about creative solutions and the ability to spin stories about fairies and unicorns. In fact, the art of storytelling is based on psychology, and there’s a logical explanation for all reactions:
Storytelling involves several areas of the brain . When we hear a story, our brain processes not only the words, but also the individual details (emotions and memories associated with these words, acquired through life experience). This enhances the impression of what we hear or read.
Full immersion in the story and empathy . When we hear a story, we put ourselves in the place of the main character and experience their emotions. The feeling of empathy creates an emotional connection with the story (and therefore with the brand) and can influence our decisions and behavior. Thus, 55% of consumers who like the brand's story are ready to make a purchase from it. Another 44% will share this story, and 15% will make a purchase immediately.
But why does storytelling actually work? The mobile numbers in italy power of storytelling in marketing isn’t just about creative solutions and the ability to spin stories about fairies and unicorns. In fact, the art of storytelling is based on psychology, and there’s a logical explanation for all reactions:
Storytelling involves several areas of the brain . When we hear a story, our brain processes not only the words, but also the individual details (emotions and memories associated with these words, acquired through life experience). This enhances the impression of what we hear or read.
Full immersion in the story and empathy . When we hear a story, we put ourselves in the place of the main character and experience their emotions. The feeling of empathy creates an emotional connection with the story (and therefore with the brand) and can influence our decisions and behavior. Thus, 55% of consumers who like the brand's story are ready to make a purchase from it. Another 44% will share this story, and 15% will make a purchase immediately.