PoweringYou encouraged social media
Posted: Wed May 21, 2025 4:11 am
Messaging: The imagery changed dramatically. The "cheery woman in a red bathing suit" was replaced with diverse, powerful, and positive images of women engaged in everyday activities – swimming while pregnant, running in a park, working, or dancing. The narrative focused on self-doubt and empowering women to "own their terms" and "be real."
Promotional Tactics:
Multi-channel Integration: Continued use of TV and print, but with a significant push into digital marketing, including online videos, social media campaigns, and GIFs.
Hashtag Campaigns: Initiatives like #OwnIt and # engagement and user-generated content, fostering a sense of community and authenticity.
Partnerships: Collaborations with fitness apps (like MyFitnessPal) and retailers to provide practical tools and resources, further emphasizing healthy choices beyond just the cereal.
Education: A focus on educating audiences about the specific chinese thailand data benefits of Special K cereals.
Current Strategy: "Do What's Delicious" & Holistic Wellness (Latest Iterations)
Special K's most recent campaigns, such as "Do What's Delicious," continue this evolution. This latest messaging moves beyond the strict diet perception to highlight the enjoyment and taste of the cereal, alongside its nutritional benefits. It acknowledges that consumers want food that is both good for them and tastes good.
Promotional Tactics:
Multi-channel Integration: Continued use of TV and print, but with a significant push into digital marketing, including online videos, social media campaigns, and GIFs.
Hashtag Campaigns: Initiatives like #OwnIt and # engagement and user-generated content, fostering a sense of community and authenticity.
Partnerships: Collaborations with fitness apps (like MyFitnessPal) and retailers to provide practical tools and resources, further emphasizing healthy choices beyond just the cereal.
Education: A focus on educating audiences about the specific chinese thailand data benefits of Special K cereals.
Current Strategy: "Do What's Delicious" & Holistic Wellness (Latest Iterations)
Special K's most recent campaigns, such as "Do What's Delicious," continue this evolution. This latest messaging moves beyond the strict diet perception to highlight the enjoyment and taste of the cereal, alongside its nutritional benefits. It acknowledges that consumers want food that is both good for them and tastes good.