Page 1 of 1

Paid Advertising & Retargeting

Posted: Wed May 21, 2025 4:15 am
by jrineakter
As months passed, Special K’s sales numbers began to rise. But what delighted Ellie even more was the transformation in the brand's image. No longer just a breakfast option, Special K had become a symbol of self-care and empowerment. The vibrancy of their marketing was complemented by a new product line featuring wholesome ingredients, addressing both health-conscious consumers and those looking for convenient meal options.

However, the journey wasn’t without its challenges. Competitors student database to mimic the “empowerment” angle. To maintain their edge, Ellie spearheaded initiatives like cooking workshops and fitness classes, promoting not just the cereal but a holistic lifestyle. Those events became highly anticipated, fostering an even stronger connection between the brand and its consumers.



- Ran **Facebook & Instagram ads** showcasing quick, nutritious breakfast options.
- Used **Google Shopping Ads** to drive e-commerce sales on Walmart, Amazon, and Kellogg’s website.