Engaging with the right audience
Posted: Wed May 21, 2025 4:18 am
Building a qualified audience is a huge challenge, but it is easier through digital marketing. Imagine making a commercial during prime time on TV. This action is extremely expensive and does not guarantee that you will reach the right target audience. After all, within a huge audience at that moment, not everyone may be interested in your solution.
Now imagine showing this same material only to people engineer data are searching for your product or service. This is possible through digital marketing and, in addition to being more assertive, it is much cheaper.
Another benefit is that this interactivity generates more empathy for your brand. After all, you are sending the right messages to the right audience. And in a scenario of high competition and companies with increasingly similar solutions, differentiating yourself and communicating with your persona is the way for your company to sell more.
Track the purchasing journey
Still using the TV example, after the consumer watches your commercial, the path to purchase is long and you will only be present in their memory in the next commercial.
Now imagine showing this same material only to people engineer data are searching for your product or service. This is possible through digital marketing and, in addition to being more assertive, it is much cheaper.
Another benefit is that this interactivity generates more empathy for your brand. After all, you are sending the right messages to the right audience. And in a scenario of high competition and companies with increasingly similar solutions, differentiating yourself and communicating with your persona is the way for your company to sell more.
Track the purchasing journey
Still using the TV example, after the consumer watches your commercial, the path to purchase is long and you will only be present in their memory in the next commercial.