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An empathetic customer approach allows you to understand in more detail what makes your customers tick. This in turn helps to continuously improve your products and services. In addition, empathy is essential for employees to truly understand the customer and deliver the right kind of service.

In the age of social media, it is often difficult to recognize what is real and what is staged. The often rather clumsy images, meaningless content and hollow answers have nothing to do with authenticity and honesty. Ask thoughtful japan dating telegram group questions and listen carefully instead of giving ready-made answers, posting trite phrases and using predictable stereotypes.

Authentic and real interactions reveal the real reasons why your customers are having problems and what they like or don't like about your products and services. This knowledge is worth its weight in gold and can be used to optimize your offering and expand your business.

3. Use the emotional impact of customer testimonials via video
Purely textual customer quotes don't have the impact and credibility that video testimonials offer. Truly satisfied customers who are willing to share their experiences with your product or service can help a potential customer imagine how they could benefit from you.

And videos build trust. For example, a landscaper might show a before-and-after video of a customer's garden. A real estate agent might tell the inspirational story of a young homeowner who didn't believe he'd ever be able to live in his own home.

Regardless of the industry you're in, video testimonials are a great way to build an emotional connection with your customers. That's because positive real-life customer experiences demonstrate authenticity and competence, which builds trust and loyalty.