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opportunities in the process

Posted: Sat May 24, 2025 8:27 am
by rochona
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why is outcome based selling important and what are the benefits?
Outcome-based selling focuses on helping customers hit their goals. This engenders trust, which makes it easier for prospects to sign on the dotted line. This trust component is not new to the sales space; our state of sales report found that 87% of business buyers expect reps to act as trusted advisors.

If your customers see you as an authority and a support — someone they can rely on to help them achieve their business goals, even if it doesn’t mean a sale — they’re more likely to trust you when it comes time afghanistan phone number list to pitch your product. It also opens the door to upselling opportunities and referrals throughout the relationship that lead to more leads.

Here are three benefits of outcome based selling:

increased deal value: when you listen to your customer and gain their trust, you may uncover additional selling.
Increased sales velocity: when you focus on outcomes — and trust — buyers are more likely to give you answers to high-impact questions that can reveal critical deal information early in the sales process. This may help you advance a lead more quickly through the sales cycle.
Long-term relationships and future deals: showing that you’re invested in your customers’ success can help them view you as a trusted advisor. This trust can strengthen the relationship and lead to future sales opportunities and referrals.