You don’t want to create scarcity or urgency. That may have worked 10 years ago, but consumers have wised up .You may have heard about department store price scandals. Consumers take screenshots of product pages on a store's website when the product is on sale and then it's gone. The price is the same.
That's the artificial urgency. People think they're getting a great deal, but they're not.
Legitimate urgency and scarcity look like this:
If you tell your email subscribers that you’re only giving your products a sale for two days, the sale better be over within 48 hours. Likewise, if you say you only have five products left, you shouldn’t have 100 of them sitting in a box in your bedroom closet.
6. Educate Your Audience
Education is a marketing that not many people know about.
Gary Vaynerchuk proved it with his Wine Library TV show, algeria phone number list which ran for years on YouTube. Instead of hawking wines from his online store, he tasted wines and gave his honest opinions.
Tell your audience - email subject lines
He uses honesty and information to get people interested in buying. They will listen to his vlogs, then visit his website and buy wine based on his recommendations.
In the subject line of your email, tell subscribers what you’re going to teach them. Let them know that there’s no sales pitch — just information.
7. Show Social Proof
Peer pressure doesn’t end after high school. The current influencer marketing boom is proof of that.
People like to buy things that other people like. They want to emulate the person who recommends the product or trust the person who gives advice.
Use testimonials, case studies, and client lists to further engage your email readers. You can even include these in your subject line:
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