The copywriting on this page is excelle, from the headline
Posted: Sun May 25, 2025 4:29 am
A “smile” tells the customer that something good is coming. It is always a positive thing. You want your prospect to have a positive mindset.
Then, it lets the customer know that the item they want is still available. Followed by a brightly colored call to action: “Still want it?”
The big red “BUY NOW” button represents the same call to action. It’s an effective psychological tool, complemented by an attractive product photo and helpful information on how to contact Fab.
anger
TeeFury cart abandonment email campaign example
You can also learn from Teefury’s cart abandonment emails. This is just the top segment, but it’s full of best practices.
The headline used is the same as Fab’s above: “Still want it?” This is another psychological tactic. The word “still” implies that the potential buyer wanted the item at one time. at another time, and may still want it.
But what really comes as a surprise here in this cart abandonment algeria phone number list email is the literary/movie reference. The company is known for referencing pop culture, and continues that trend in the email with a reference to “Lord of the Rings.” Even in the call to action with a pun: “Grab your Baggins.”
Glossier
Glossier cart abandonment email campaign example
Glossier’s cart cancellation email also hits the mark. You have a humorous plea followed by a joke: “If you add an item to your shopping cart online, but no one is around to check out…does it make a sound?”
Then, it lets the customer know that the item they want is still available. Followed by a brightly colored call to action: “Still want it?”
The big red “BUY NOW” button represents the same call to action. It’s an effective psychological tool, complemented by an attractive product photo and helpful information on how to contact Fab.
anger
TeeFury cart abandonment email campaign example
You can also learn from Teefury’s cart abandonment emails. This is just the top segment, but it’s full of best practices.
The headline used is the same as Fab’s above: “Still want it?” This is another psychological tactic. The word “still” implies that the potential buyer wanted the item at one time. at another time, and may still want it.
But what really comes as a surprise here in this cart abandonment algeria phone number list email is the literary/movie reference. The company is known for referencing pop culture, and continues that trend in the email with a reference to “Lord of the Rings.” Even in the call to action with a pun: “Grab your Baggins.”
Glossier
Glossier cart abandonment email campaign example
Glossier’s cart cancellation email also hits the mark. You have a humorous plea followed by a joke: “If you add an item to your shopping cart online, but no one is around to check out…does it make a sound?”