Nurture marketing qualified leads more effectively
Posted: Sun May 25, 2025 6:00 am
What is the Difference Between a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL)?Depending on how long you've been in marketing, you may have heard the acronyms MQL and SQL thrown around at times.
MQLs are leads who have engaged with your marketing materials or branding by taking a desired action , thereby demonstrating their interest in your services.
These actions include registering for a webinar, visiting your site repeatedly, or subscribing to your mailing list.
SQLs, on the other hand, are customers who have moved further down the sales funnel and are ready to interact with your business.
Typically, your sales team will research and vet SQLs before cultivating their interest.
SQL conversion rates are almost always higher than MQL conversion rates. That’s because they are identified as high-quality leads who are highly interested in your products and services.
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How Are Conversion Rates Used?
Calculating and monitoring conversion rates allows marketers and algeria phone number list sales teams to improve their marketing and sales processes in several important
Calculating your lead conversion rate is easy, but you have to choose the right conversion rate formula.
For example, if you define a converted lead as a unique site visitor, you would choose the following formula (calculation #2) :
Lead conversion rate = Total number of converted leads / Total number of unique site visitors * 100
Examples
Still confused? Here’s a simple example of how a marketer might want to objectively measure lead conversion rate:Imagine your e-commerce brand is selling handmade candles .
MQLs are leads who have engaged with your marketing materials or branding by taking a desired action , thereby demonstrating their interest in your services.
These actions include registering for a webinar, visiting your site repeatedly, or subscribing to your mailing list.
SQLs, on the other hand, are customers who have moved further down the sales funnel and are ready to interact with your business.
Typically, your sales team will research and vet SQLs before cultivating their interest.
SQL conversion rates are almost always higher than MQL conversion rates. That’s because they are identified as high-quality leads who are highly interested in your products and services.
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How Are Conversion Rates Used?
Calculating and monitoring conversion rates allows marketers and algeria phone number list sales teams to improve their marketing and sales processes in several important
Calculating your lead conversion rate is easy, but you have to choose the right conversion rate formula.
For example, if you define a converted lead as a unique site visitor, you would choose the following formula (calculation #2) :
Lead conversion rate = Total number of converted leads / Total number of unique site visitors * 100
Examples
Still confused? Here’s a simple example of how a marketer might want to objectively measure lead conversion rate:Imagine your e-commerce brand is selling handmade candles .