Secrets to Turning Marketing Leads Into Sales Leads
Posted: Sun May 25, 2025 6:04 am
Sending targeted content is an effective lead nurturing strategy. So, now that you have segmented your audience, the next step in Lead nurturing tactics is to create content for each segment and stage in the buyer’s journey.
For example, send prospects 'consideration' stage content to give them more information about your product/service. Highlight the benefits of your product and make comparisons to encourage them to enter the 'decision' stage.
Here are the types of content that are suitable for different stages of the buyer's journey :
Awareness (Top of the funnel) – blog posts, infographics, e-books
Consideration (Middle of the funnel) – webinars, whitepapers, blog posts
Decision (Bottom of the funnel) – case studies, product demos, customer testimonials, trial offers
4. Educating Leaders
social-3607508_1280
An important aspect of email campaign lead nurturing is algeria phone number list educating potential customers about your product/service and building credibility to increase your chances of being considered.
Your content should provide value , address pain points , and offer solutions. The idea is to create awareness and generate interest in your prospects.
Personalize your lead nurturing content by addressing prospects by name. Another strategy is precise targeting, including information about their interests, needs, or behaviors.
For example, send prospects 'consideration' stage content to give them more information about your product/service. Highlight the benefits of your product and make comparisons to encourage them to enter the 'decision' stage.
Here are the types of content that are suitable for different stages of the buyer's journey :
Awareness (Top of the funnel) – blog posts, infographics, e-books
Consideration (Middle of the funnel) – webinars, whitepapers, blog posts
Decision (Bottom of the funnel) – case studies, product demos, customer testimonials, trial offers
4. Educating Leaders
social-3607508_1280
An important aspect of email campaign lead nurturing is algeria phone number list educating potential customers about your product/service and building credibility to increase your chances of being considered.
Your content should provide value , address pain points , and offer solutions. The idea is to create awareness and generate interest in your prospects.
Personalize your lead nurturing content by addressing prospects by name. Another strategy is precise targeting, including information about their interests, needs, or behaviors.