Best Practices for Creating a Solid Lead Nurturing Strategy
Posted: Sun May 25, 2025 6:04 am
You can produce a variety of content to nurture leads , but how do you know which ones will engage your audience the most and deliver results?
Here are 5 important metrics you should track to measure the performance of your lead nurturing campaigns :
Click-through rate : This metric measures the percentage of users who click on a link in a lead nurturing email. You should aim to keep your CTR in the 2-5 % range.
Conversion rate : This metric measures the percentage of users who click on a link and complete the desired action. The conversion rate should be between 1-3 %.
Time to customer conversion : The time it takes for a prospect to become a customer. The ideal time-to-customer conversion ratio should be no more than 18 days .
Cost per customer : This metric measures the marketing costs required to acquire a new customer .
Unsubscribe rate : This metric measures how long a business has managed to retain a customer’s interest. For successful lead nurturing , it’s best to keep the unsubscribe rate below 1 %.
Yo
Designing the best prospect nurturing workflow takes effort algeria phone number list and lots of testing. We’ve selected a few best practices that have yielded the best results for us, and we highly recommend you implement them as well to get positive results.
Let's take a quick look.
Score Your Leads : Score your leads right at the first stage when they enter your sales funnel. Score your leads based on demographics, interests, budget, and other metrics so you can easily create segments.
Lead scoring and segmentation can help you create more targeted lead nurturing efforts from the start. In addition to saving you time and money, it can also prevent you from targeting negative leads.
Here are 5 important metrics you should track to measure the performance of your lead nurturing campaigns :
Click-through rate : This metric measures the percentage of users who click on a link in a lead nurturing email. You should aim to keep your CTR in the 2-5 % range.
Conversion rate : This metric measures the percentage of users who click on a link and complete the desired action. The conversion rate should be between 1-3 %.
Time to customer conversion : The time it takes for a prospect to become a customer. The ideal time-to-customer conversion ratio should be no more than 18 days .
Cost per customer : This metric measures the marketing costs required to acquire a new customer .
Unsubscribe rate : This metric measures how long a business has managed to retain a customer’s interest. For successful lead nurturing , it’s best to keep the unsubscribe rate below 1 %.
Yo
Designing the best prospect nurturing workflow takes effort algeria phone number list and lots of testing. We’ve selected a few best practices that have yielded the best results for us, and we highly recommend you implement them as well to get positive results.
Let's take a quick look.
Score Your Leads : Score your leads right at the first stage when they enter your sales funnel. Score your leads based on demographics, interests, budget, and other metrics so you can easily create segments.
Lead scoring and segmentation can help you create more targeted lead nurturing efforts from the start. In addition to saving you time and money, it can also prevent you from targeting negative leads.