Phone Number Database for Event Registrations
Posted: Sun May 25, 2025 6:15 am
Every business is different. B2B businesses, for example, tend to track B2B customers’ journeys and interactions differently than B2C businesses. However, let’s say you’re a B2C business selling toys for young children. Your target audience will likely interact with your brand differently than if you were selling sporting goods.
Some of the most common information collected includes the following:
Task/Action
Make a list of what your customers do. Maybe they do Google searches, browse social media, check email, and engage in comparison shopping.
Knowing how your customers search and consume information will allow you to deliver the right message at the right time. If you know that a large portion of your target audience spends at least two hours per day on Facebook, algeria phone number list you can focus on giving them information to engage with the platform.
Likewise, if you know your target audience is highly competent in using Google, you can create blog posts based on long-tail keywords to specifically target their queries.
Tasks can also include interactions with your brand. For example, someone follows you on social media , leaves a comment on a blog post, sends you an email, or clicks a call to action (CTA) when landing on a page. These actions are important to track.
Touch pointCustomer Journey Map - touchpointsWe have covered the basics of touchpoints. Now, let's discuss them in detail.
Touchpoints are usually engineered. In other words, you create a landing page for your audience to find and follow the call to action. Similarly, you create an Instagram account to communicate with your target audience.
On your customer journey map, you want the touchpoints to reflect real life — not your fantasy journey. It would be great if your customers saw your brand, visited your sales page, and bought your product. But that’s usually not the case.
Some of the most common information collected includes the following:
Task/Action
Make a list of what your customers do. Maybe they do Google searches, browse social media, check email, and engage in comparison shopping.
Knowing how your customers search and consume information will allow you to deliver the right message at the right time. If you know that a large portion of your target audience spends at least two hours per day on Facebook, algeria phone number list you can focus on giving them information to engage with the platform.
Likewise, if you know your target audience is highly competent in using Google, you can create blog posts based on long-tail keywords to specifically target their queries.
Tasks can also include interactions with your brand. For example, someone follows you on social media , leaves a comment on a blog post, sends you an email, or clicks a call to action (CTA) when landing on a page. These actions are important to track.
Touch pointCustomer Journey Map - touchpointsWe have covered the basics of touchpoints. Now, let's discuss them in detail.
Touchpoints are usually engineered. In other words, you create a landing page for your audience to find and follow the call to action. Similarly, you create an Instagram account to communicate with your target audience.
On your customer journey map, you want the touchpoints to reflect real life — not your fantasy journey. It would be great if your customers saw your brand, visited your sales page, and bought your product. But that’s usually not the case.