Limited availability is a great CTA for two reason
Posted: Sun May 25, 2025 6:33 am
But many consumers will suffer the wait as long as they don’t have to pay for the privilege. That’s why companies like Refine Packaging, a maker of custom boxes , offer free shipping on all orders over a certain dollar amount.
37. Money Back Guarantee Offer Here
Of course. It’s a rare thing in life but it’s true when a company is willing to stand behind its product or service. When you offer a money-back guarantee, consumers feel more confident in trying your product or service.
Most people won’t take advantage of this protection. It takes time and effort, so they often won’t initiate the return process even if they’re not completely satisfied. Those who do will appreciate that your company follows through on its promises.
38. Best Value Today Only
After all, you don’t want to have a limited product that won’t sell in But many consumers will suffer the wait as long as they don’t have to pay for the privilege. That’s why companies like Refine Packaging, a maker of custom boxes , offer free shipping on all orders over a certain dollar amount.
37. Money Back Guarantee Offer Here
Of course. It’s a rare thing in life but it’s true when a company is willing to stand behind its product or service. When you offer a money-back guarantee, consumers feel more confident in trying your product or service.
Most people won’t take advantage of this protection. It takes time and effort, so they often won’t initiate the return process even if they’re not completely satisfied. Those who do will appreciate that your company follows through on its promises.
38. Best Value Today Only
This is the most powerful concept of urgency. You are telling your customers that the offer will end after the day is over . Act now before it is too late.
39. Limited Availability
Limited availability is a great CTA for two reasons:
This creates urgency (yes, that again).
This shows that your product is very popular.
After all, you don’t want to have a limited product that won’t sell in the market. Using this CTA serves as a form of social proof and an incentive to act quickly .
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40. Expires at midnight tonight
This is a more specific version of the “today only” CTA. It provides a definite end point to the sale, so your consumers know the clock is ticking.
41. Act Fast or You Might Lose It
Loss aversion is a common psychological principle. For example, in the 2016 election, many people reported that they voted against one candidate rather than for another. Constituents didn’t want to lose something of value, so they voted against the candidate they felt would cause the loss.
You can use this principle in marketing. Tell consumers that they might miss out on something valuable if they don’t act now. You can even mention what they’ll miss out on in the CTA instead of using the more ambiguous word “it.”
42. Book Your Place Now
Limited quantities don’t just apply to products and licenses. They also apply to events. For example, if you only have 32 spots for an online or in-person seminar, let your audience know.
If they don't register and reserve a spot, they run the risk of waiting until all the spots are filled.
Check out this popup by Search Engine Journal. They use this CTA phrase to invite potential customers to share their contact details and reserve a spot for this webinar.
Search Engine Journal
Image via Search Engine Journal
43. Register Now While You Still Can
Here, we play with consumers d it is important to avoid losses and act quickly. Whatever the prospect is following — this can be done with your email list, webinar, event, or product launch.
The strong call to action phrase in the image below encourages customers to sign up and join the subscriber list.
Register Now!
Image via pinterest
How Do You Write a Call to Action?
How Do You Write a Call to Action?
The best CTAs start with a desired action. What do you want your prospect to do next?
Write in whatever language sounds natural to you. For example, you might write, "I want people to sign up for my mailing list."
From there, figure out how you can incentivize that action. You might say, “I want to offer a lead magnet to encourage people to sign up for my mailing list.”
Now you have cause and effect.
All that’s left is to craft your CTA into a format that’s both compelling and easy to digest. You want people to take action right away, so your copy needs to be highly persuasive.
There are also many call-to-action phrases that you can use for specific situations. In fact, the more specific, the better.
Call to Action Phrases for Events
When it comes to events, you can use an inclusive or exclusive call to action. In other words, do you want people to feel like they need to meet certain qualifications or have certain skills to attend? Or do you want to make everyone feel welcome? the market. Using this CTA serves as a form of social proof and an incentive to act quickly .
You May Also Like
7 E-Commerce Lead Generation Tactics for 2024
Data-Driven? How to Calculate Your Lead Conversion Rate
40. Expires at midnight tonight
This is a more specific version of the “today only” CTA. It provides a definite end point to the sale, so your consumers know the clock is ticking.
37. Money Back Guarantee Offer Here
Of course. It’s a rare thing in life but it’s true when a company is willing to stand behind its product or service. When you offer a money-back guarantee, consumers feel more confident in trying your product or service.
Most people won’t take advantage of this protection. It takes time and effort, so they often won’t initiate the return process even if they’re not completely satisfied. Those who do will appreciate that your company follows through on its promises.
38. Best Value Today Only
After all, you don’t want to have a limited product that won’t sell in But many consumers will suffer the wait as long as they don’t have to pay for the privilege. That’s why companies like Refine Packaging, a maker of custom boxes , offer free shipping on all orders over a certain dollar amount.
37. Money Back Guarantee Offer Here
Of course. It’s a rare thing in life but it’s true when a company is willing to stand behind its product or service. When you offer a money-back guarantee, consumers feel more confident in trying your product or service.
Most people won’t take advantage of this protection. It takes time and effort, so they often won’t initiate the return process even if they’re not completely satisfied. Those who do will appreciate that your company follows through on its promises.
38. Best Value Today Only
This is the most powerful concept of urgency. You are telling your customers that the offer will end after the day is over . Act now before it is too late.
39. Limited Availability
Limited availability is a great CTA for two reasons:
This creates urgency (yes, that again).
This shows that your product is very popular.
After all, you don’t want to have a limited product that won’t sell in the market. Using this CTA serves as a form of social proof and an incentive to act quickly .
You May Also Like
7 E-Commerce Lead Generation Tactics for 2024
Data-Driven? How to Calculate Your Lead Conversion Rate
40. Expires at midnight tonight
This is a more specific version of the “today only” CTA. It provides a definite end point to the sale, so your consumers know the clock is ticking.
41. Act Fast or You Might Lose It
Loss aversion is a common psychological principle. For example, in the 2016 election, many people reported that they voted against one candidate rather than for another. Constituents didn’t want to lose something of value, so they voted against the candidate they felt would cause the loss.
You can use this principle in marketing. Tell consumers that they might miss out on something valuable if they don’t act now. You can even mention what they’ll miss out on in the CTA instead of using the more ambiguous word “it.”
42. Book Your Place Now
Limited quantities don’t just apply to products and licenses. They also apply to events. For example, if you only have 32 spots for an online or in-person seminar, let your audience know.
If they don't register and reserve a spot, they run the risk of waiting until all the spots are filled.
Check out this popup by Search Engine Journal. They use this CTA phrase to invite potential customers to share their contact details and reserve a spot for this webinar.
Search Engine Journal
Image via Search Engine Journal
43. Register Now While You Still Can
Here, we play with consumers d it is important to avoid losses and act quickly. Whatever the prospect is following — this can be done with your email list, webinar, event, or product launch.
The strong call to action phrase in the image below encourages customers to sign up and join the subscriber list.
Register Now!
Image via pinterest
How Do You Write a Call to Action?
How Do You Write a Call to Action?
The best CTAs start with a desired action. What do you want your prospect to do next?
Write in whatever language sounds natural to you. For example, you might write, "I want people to sign up for my mailing list."
From there, figure out how you can incentivize that action. You might say, “I want to offer a lead magnet to encourage people to sign up for my mailing list.”
Now you have cause and effect.
All that’s left is to craft your CTA into a format that’s both compelling and easy to digest. You want people to take action right away, so your copy needs to be highly persuasive.
There are also many call-to-action phrases that you can use for specific situations. In fact, the more specific, the better.
Call to Action Phrases for Events
When it comes to events, you can use an inclusive or exclusive call to action. In other words, do you want people to feel like they need to meet certain qualifications or have certain skills to attend? Or do you want to make everyone feel welcome? the market. Using this CTA serves as a form of social proof and an incentive to act quickly .
You May Also Like
7 E-Commerce Lead Generation Tactics for 2024
Data-Driven? How to Calculate Your Lead Conversion Rate
40. Expires at midnight tonight
This is a more specific version of the “today only” CTA. It provides a definite end point to the sale, so your consumers know the clock is ticking.