Important things in transactional emails
Posted: Mon May 26, 2025 4:37 am
How do you increase engagement rates? You offer incentives. This is reciprocity in action. You want your customers to feel like they have received something of value and then respond in kind.
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Charity: Water
Charity water transactional email campaign example
We love how Charity: Water’s marketing email makes it clear that they’re partnering with donors. They title the email “Spring Member Exclusive.”
Of course, both “member” and “exclusive” imply exclusivity. They’re designed to make the relationship between Charity: Water and its donors feel personal.
The company then shares its journey to provide safe drinking europe cell phone number list water to the people of Cambodia. You are invited to watch the full episode on the topic so you know where your donation is being spent.
Starbucks certainly doesn’t fall behind when it comes to email marketing . This transactional email campaign example is based on the company’s loyalty program, which allows members to earn stars toward free drinks at the coffee shop.
This transactional email campaign is an example of a bonus star offer for people who follow through on a call to action. Note that this has nothing to do with online activity. Starbucks is inviting people into their stores to take advantage of the offer.
In this Airbnb email marketing campaign example , you see evidence of the company’s unique branding everywhere. We have the Airbnb logo, beautiful images of far-flung resort destinations, and the signature blue color at all key points in the email.
The company has decided to focus specifically on Bangkok, highlighting more than 900 ads there. The high number is great for driving engagement.
Build a Website? Everything You Need
Charity: Water
Charity water transactional email campaign example
We love how Charity: Water’s marketing email makes it clear that they’re partnering with donors. They title the email “Spring Member Exclusive.”
Of course, both “member” and “exclusive” imply exclusivity. They’re designed to make the relationship between Charity: Water and its donors feel personal.
The company then shares its journey to provide safe drinking europe cell phone number list water to the people of Cambodia. You are invited to watch the full episode on the topic so you know where your donation is being spent.
Starbucks certainly doesn’t fall behind when it comes to email marketing . This transactional email campaign example is based on the company’s loyalty program, which allows members to earn stars toward free drinks at the coffee shop.
This transactional email campaign is an example of a bonus star offer for people who follow through on a call to action. Note that this has nothing to do with online activity. Starbucks is inviting people into their stores to take advantage of the offer.
In this Airbnb email marketing campaign example , you see evidence of the company’s unique branding everywhere. We have the Airbnb logo, beautiful images of far-flung resort destinations, and the signature blue color at all key points in the email.
The company has decided to focus specifically on Bangkok, highlighting more than 900 ads there. The high number is great for driving engagement.