Make your emails feel like an ongoing conversation
Posted: Mon May 26, 2025 4:41 am
It’s okay to use familiar language. In fact, it can improve the delivery of your message.Email clients like Gmail and Outlook are looking for reasons to send your emails to the Promotions folder. You won’t find your way to the inbox if you consistently write like a marketer.
Try to limit complex graphics, embedded videos, and other large images. Those are big red flags for email clients that are focused on delivering the most relevant emails — not the ones their users don’t want to read.
Use Great Email Subject Lines to Grab Your Readers' Attention
This is a standard email marketing message, but it’s not convincing. Why? Because we’ve seen it a thousand times.
They are like part of the background.
We've mentioned TheMuse's email before, but this subject line stands out because of the value it provides:
Use a good email subject line to grab your readers' attention.
When you open the email, the sender will tell you what europe cell phone number list question they will answer. An interesting subject line can increase email open rates .
It’s your curiosity that wants to grow your prospects. If you’re thinking about changing industries, you want to know how you can prove value.
Create Urgency in Your Emails by Setting a Deadline
There are good and bad ways to create urgency in your emails. Setting a deadline is a good one, while production deadlines are bad.
If you send out an email every week promising a discount on your most popular product, that’s fine. However, if you say the offer is only good for 24 hours, you’re going to frustrate your customers.
Try to limit complex graphics, embedded videos, and other large images. Those are big red flags for email clients that are focused on delivering the most relevant emails — not the ones their users don’t want to read.
Use Great Email Subject Lines to Grab Your Readers' Attention
This is a standard email marketing message, but it’s not convincing. Why? Because we’ve seen it a thousand times.
They are like part of the background.
We've mentioned TheMuse's email before, but this subject line stands out because of the value it provides:
Use a good email subject line to grab your readers' attention.
When you open the email, the sender will tell you what europe cell phone number list question they will answer. An interesting subject line can increase email open rates .
It’s your curiosity that wants to grow your prospects. If you’re thinking about changing industries, you want to know how you can prove value.
Create Urgency in Your Emails by Setting a Deadline
There are good and bad ways to create urgency in your emails. Setting a deadline is a good one, while production deadlines are bad.
If you send out an email every week promising a discount on your most popular product, that’s fine. However, if you say the offer is only good for 24 hours, you’re going to frustrate your customers.