Legal Aspects of Phone List Usage Discussed
Posted: Mon May 26, 2025 4:42 am
Drip email campaigns offer a perfect opportunity to use urgency to your advantage. If you offer a subscription or similar service, let your subscribers know that you’re offering a free trial for the next X weeks (the duration of your drip campaign).
When the campaign ends, that’s when the free trial offer ends. Mention the free trial in your P&L or signature, but don’t make it the main focus of your email until the very last email. That’s when you can use urgency by saying, “If you want to try our service, now’s the time! Get your free trial before it ends.”
5. Pay Special Attention to Where Your Customers Are in Their Buying Cycle
We mentioned earlier that it helps to segment your email list. You want people to receive the right message at the right time.
If your prospects are just learning about your business, europe cell phone number list they are not ready to buy. You need to nurture that relationship through positive experiences.
For those customers, focus on education and entertainment. Customers who have known your business for a long time may appreciate product comparisons, coupons, and free trials.
What is the Customer Buying Cycle?
Your customer buying cycle is the series of touchpoints your prospects make on their journey to becoming a customer. How long does it take, on average? Where do they come into contact with your business?
For example, the average customer might find your website through a Google search or click on a paid ad. They might follow you on social media , sign up for your email list, and read your blog. Ultimately, a call to action will convert those leads.
Share infographics, summaries of blog posts in your industry, links to research, and other interesting content your customers might enjoy.
When the campaign ends, that’s when the free trial offer ends. Mention the free trial in your P&L or signature, but don’t make it the main focus of your email until the very last email. That’s when you can use urgency by saying, “If you want to try our service, now’s the time! Get your free trial before it ends.”
5. Pay Special Attention to Where Your Customers Are in Their Buying Cycle
We mentioned earlier that it helps to segment your email list. You want people to receive the right message at the right time.
If your prospects are just learning about your business, europe cell phone number list they are not ready to buy. You need to nurture that relationship through positive experiences.
For those customers, focus on education and entertainment. Customers who have known your business for a long time may appreciate product comparisons, coupons, and free trials.
What is the Customer Buying Cycle?
Your customer buying cycle is the series of touchpoints your prospects make on their journey to becoming a customer. How long does it take, on average? Where do they come into contact with your business?
For example, the average customer might find your website through a Google search or click on a paid ad. They might follow you on social media , sign up for your email list, and read your blog. Ultimately, a call to action will convert those leads.
Share infographics, summaries of blog posts in your industry, links to research, and other interesting content your customers might enjoy.