Use Customer Reviews and Testimonials in Your Abandoned
Posted: Mon May 26, 2025 5:10 am
The first one, right? Not only does it get more reviews, but it also has a 4.9 star rating. The second only got 2.3 stars.
Add reviews, testimonials, and other examples of social proof to your emails. Make sure they specifically address the product in question — otherwise, they’re useless.
10. Show Related Products and Wish Lists in Abandoned Cart Emails
Maybe your prospect finds a product they like, but it’s not quite right. You’ve been there before, so you can probably relate to consumers.
Adding related products and highlighting wish list items can help your readers decide to buy. For example, maybe you have an upgraded version of a product that your customer added to their cart. Suggest that product as an alternative because of its additional features X, Y, and Z.
11. Use Humor in Your Abandoned Shopping Cart Emails When Appropriate
Some brands build their reputation on humor and a light-hearted, upbeat approach to marketing. Others are more serious and prefer to take humor out of the equation.
Only you can make that decision.
Often, you have to consider your customers. If there is a europe cell phone number list chance that your potential customers will be offended or upset by your jokes, resist the urge to be funny. However, if you think you will make people laugh, go ahead and show your comedic side.
12. Send Your First Abandoned Shopping Cart Email Immediately After Abandonment
Time is of the essence when it comes to abandoned cart emails. If too much time has passed, your prospect has likely purchased the product from another vendor or decided not to buy at all.
Ideally, you don’t want more than 24 hours to pass between when your prospect abandons their shopping cart and when you send your email. You’re looking to catch that person before they can go to the competition or think of any more objections to the purchase.
Add reviews, testimonials, and other examples of social proof to your emails. Make sure they specifically address the product in question — otherwise, they’re useless.
10. Show Related Products and Wish Lists in Abandoned Cart Emails
Maybe your prospect finds a product they like, but it’s not quite right. You’ve been there before, so you can probably relate to consumers.
Adding related products and highlighting wish list items can help your readers decide to buy. For example, maybe you have an upgraded version of a product that your customer added to their cart. Suggest that product as an alternative because of its additional features X, Y, and Z.
11. Use Humor in Your Abandoned Shopping Cart Emails When Appropriate
Some brands build their reputation on humor and a light-hearted, upbeat approach to marketing. Others are more serious and prefer to take humor out of the equation.
Only you can make that decision.
Often, you have to consider your customers. If there is a europe cell phone number list chance that your potential customers will be offended or upset by your jokes, resist the urge to be funny. However, if you think you will make people laugh, go ahead and show your comedic side.
12. Send Your First Abandoned Shopping Cart Email Immediately After Abandonment
Time is of the essence when it comes to abandoned cart emails. If too much time has passed, your prospect has likely purchased the product from another vendor or decided not to buy at all.
Ideally, you don’t want more than 24 hours to pass between when your prospect abandons their shopping cart and when you send your email. You’re looking to catch that person before they can go to the competition or think of any more objections to the purchase.