Why do consumers come to one of your touchpoints
Posted: Mon May 26, 2025 5:40 am
Maybe a young mom is searching for educational toys on Google. She finds your blog post about the best educational toys and clicks on it. Then, after reading your recommendation, she clicks on the product page and makes a purchase.
Her motivation was her desire to provide educational toys for her children.
Emotions and motivation can also come from negative places. For example, if a man wants to lose weight, he might ask his friends on Facebook for recommendations on weight loss products. Someone recommends your supplement, so he clicks and buys it.
In this case, the pain point — wanting to lose weight — is the motivation.
Objections/Questions/Weaknesses
Now we come to the reason why people may or may not buy your product — the influence of touch points.
Price is often a barrier. Consumers say, “I like the product, but I’m not ready to spend $99.”
The downside can be a lack of motivation to follow through on a goal, europe cell phone number list while the questions usually relate to the product itself.
Your customer journey map can help you find ways to address objections, pain points, and questions.
Provide an on-page FAQ that answers the most common questions. Offer a discount code in the exit popup for people who might otherwise unsubscribe because of the price. Address weak spots in your page copy to address weaknesses.
Conduct Comprehensive User Experience Research
This is where I introduce you to a tool or two to help you better understand how to map your customer journey. But don’t panic. You don’t have to spend money or analyze hard-to-understand data to make it happen.
Her motivation was her desire to provide educational toys for her children.
Emotions and motivation can also come from negative places. For example, if a man wants to lose weight, he might ask his friends on Facebook for recommendations on weight loss products. Someone recommends your supplement, so he clicks and buys it.
In this case, the pain point — wanting to lose weight — is the motivation.
Objections/Questions/Weaknesses
Now we come to the reason why people may or may not buy your product — the influence of touch points.
Price is often a barrier. Consumers say, “I like the product, but I’m not ready to spend $99.”
The downside can be a lack of motivation to follow through on a goal, europe cell phone number list while the questions usually relate to the product itself.
Your customer journey map can help you find ways to address objections, pain points, and questions.
Provide an on-page FAQ that answers the most common questions. Offer a discount code in the exit popup for people who might otherwise unsubscribe because of the price. Address weak spots in your page copy to address weaknesses.
Conduct Comprehensive User Experience Research
This is where I introduce you to a tool or two to help you better understand how to map your customer journey. But don’t panic. You don’t have to spend money or analyze hard-to-understand data to make it happen.