How to create a Mother's Day SMS campaign?
Posted: Tue Dec 24, 2024 5:29 am
Mother's Day is a celebration that has a very special meaning, just like Father's Day and Valentine's Day. It is an opportunity for many people to give gifts and some sometimes lack inspiration to spoil their mother. Finding a gift idea for Mother's Day often turns out to be a real headache, this is even more the case when the fateful date approaches. This is why this event offers many marketing opportunities for companies from various sectors of activity. How to create an SMS campaign for Mother's Day ? SMS Envoi shares its valuable advice for setting up a targeted marketing strategy and writing a message to boost online or in-store sales .
Why send a Mother’s Day SMS campaign?
SMS is a high-performance communication channel that offers many advantages for your marketing strategy and your turnover. This is particularly the case during events such as Mother's Day.
High open and read rates
With an opening rate of 98% and a reading rate of 96% in less than 3 minutes, SMS is a powerful means of communication. Nowadays, being a mobile-friendly company is a necessity to stand out and meet today's consumer demands.
Extended coverage
Sending text messages is a way to reach your customers and prospects wherever they are in France and around the world. Indeed, most individuals have access to a mobile phone capable of receiving SMS messages.
Proximity
Today, it is rare to go out without your mobile phone. Sending text messages argentina phone number database allows you to create a real close relationship with your contacts.
Speed of implementation
Creating an SMS campaign is a quick step. First, the content of the message must be brief and impactful. Indeed, it is limited to 160 characters (not including the STOP SMS mention). In addition, thanks to solutions, such as those offered by SMS Envoi, setting up and sending an SMS campaign is done in just a few clicks.
SMS Personalization
SMS personalization gives you the opportunity to reach your target in the most relevant way possible. This promotes customer engagement, because the recipient is challenged and feels concerned by the message they receive.
Communication multicanal
Today's consumers are used to using different channels when they come into contact with a company: SMS, emails, social networks, etc. They therefore want to benefit from a fluid and consistent experience. By using these different means in a complementary way, you offer multichannel communication (also called an omnichannel strategy). This allows you to increase your chances of making an impression on your customers and prospects.
Discover our professional emailing services .
Affordable cost
A Mother's Day SMS campaign is more cost-effective than other methods of communication.
With SMS Envoi, send your marketing campaigns from 0.036€. Discover our rates .
More information on setting up an SMS campaign with SMS Send.
Mother’s Day SMS campaign: our advice
When to send Mother’s Day marketing SMS?
Many French people start their gift search several weeks in advance. We strongly recommend that you reach out to your customers early in their search to find the perfect gift. By being proactive, you put all the chances on your side to increase your sales.
However, some people leave it to the last minute to find the rare gem. It is also noted that products such as flowers, chocolates or pastries are often favored and therefore purchased at the last moment. Be prepared to meet this demand.
Sending your SMS at the right time to your customers and prospects who are waiting for the perfect moment to buy their gift is a way to achieve a record conversion rate.
The ideal timing obviously depends on your industry, but generally speaking, it is recommended to start your campaign 15 days in advance. You can then send a second mailing a few days before Mother's Day.
How to arouse the recipient's interest?
Mother's Day is an occasion not to be missed, just like Black Friday, Father's Day or Valentine's Day. To make your SMS campaign a success , it is essential to take into account the logic of urgency that characterizes this type of event.
Mother's Day is often synonymous with last-minute gift shopping. That's why this event is a golden opportunity to offer exclusive and temporary offers to encourage your customers to act quickly. This type of celebration therefore requires fast and effective communication. SMS then appears to be the ideal channel to reach your target and achieve your objectives.
Many people lack ideas to please their mother. Your Mother's Day marketing SMS can inspire them by suggesting suitable gifts.
Highlight the exclusivity of your offers to generate interest. Don't hesitate to play with FOMO (Fear of Missing Out), in other words, the fear of missing out on something, because the notion of timing is very important here.
What SMS to send for Mother’s Day?
Your SMS marketing can give latecomers last-minute ideas. It is also a way to share suggestions with the most indecisive people. The text message then appears as a way to highlight your products or services that make perfect Mother's Day gifts .
Offer an attractive promotional offer that presents a real advantage for your target audience. Free delivery, progressive discount, promo code, discount day... There are many options available to you to arouse the recipient's interest and encourage action on their part.
Here are some examples of commercial SMS :
Mother's Day [YEAR]:
Buy a handbag and get a matching purse for free! Offer valid until [DAY]. Happy Mother's Day!
Treat your mom! Enjoy 20% off all jewelry today only. Use code MAMANS in store or online.
Your Mother deserves the best! Give her a personalized bouquet with her favorite flowers. Free delivery.
How to build customer loyalty?
Mother’s Day is the perfect opportunity to show your customers that you are there for them. What if you reconnected with your most loyal customers and followed up with your “cold” contacts?
To attract attention, nothing beats rich SMS. It allows you to add a redirection link to your blog article that lists gift ideas for Mother's Day or to a landing page. The latter can highlight your different offers adapted to the occasion. In other words, this type of text message gives you the opportunity to provide additional information to the recipient.
SMS can also be used in a drive-to-web strategy (generate traffic to your website) or in a drive-to-store strategy (generate traffic to your store).
Learn how to implement a drive-to-store technique for your business.
How to personalize your SMS marketing for Mother’s Day?
For an event like Mother's Day, it's essential to stand out. Write original and attractive content by finding the right words to encourage your audience to take action.
To do this, you can personalize your SMS according to different variables. Add the customer's first and last name so that they feel concerned by your message. You can also personalize the text according to the recipient's purchasing habits.
What about the legislation regarding sending commercial SMS?
Sending advertising SMS is regulated by law. Here are some reminders to take into account during your SMS campaign for Mother's Day .
It is forbidden to send commercial SMS on Sundays and public holidays. On weekdays, you can send such messages only between 8am and 8pm.
The people you contact must have given their explicit prior consent to receive communications from you. When this is the case, you are therefore in possession of an opt-in customer file in accordance with the regulations in force.
You are also required to provide recipients with a way to unsubscribe from your mailing list. This is the case with STOP SMS.
Finally, it is essential that you clearly state your identity in the sender field. This helps reassure the recipient about the origin of the message they have just received.
Sending SMS: for whom?
Florists
The perfect gift for Mother's Day is a bouquet of flowers . Take advantage of this opportunity to highlight your promotions or bouquets designed especially for this special day. You can also remind people of your opening hours and the delivery services you offer.
Restaurants
Mother's Day is a moment that can also be celebrated in a restaurant. The catering sector therefore has every interest in communicating about its offers, such as setting up a special menu for the event.
Spas and beauty salons
For Mother's Day, some French people also think about offering a relaxing activity, in a place dedicated to well-being, such as a spa or a beauty salon. This is why companies in the sector can take advantage of it to draw attention to their services through SMS marketing.
Retail
Chocolatiers, clothing stores, beauty product specialty stores… Many major brands and retailers can count on Mother’s Day to showcase their products. To stand out, all you need is a simple and concise SMS message to offer your goods and promotions. Make sure your customers are aware of the initiatives put in place and give them gift ideas to celebrate mothers.
If you're lacking inspiration for writing an impactful SMS message, check out our message library .
How to create your SMS campaign for Mother’s Day?
Sending Mother's Day Marketing SMS via the Internet
Sending marketing SMS is no longer just done from a mobile phone. You can also do it from a computer or any other device that has an Internet connection. This is why SMS Envoi has set up a high-performance online platform. This offers you a space with a secure connection that guarantees data protection and message confidentiality.
Sending SMS messages is quick and easy thanks to an intuitive interface. Our messaging system also stands out for its reliability and high deliverability rate.
Why send a Mother’s Day SMS campaign?
SMS is a high-performance communication channel that offers many advantages for your marketing strategy and your turnover. This is particularly the case during events such as Mother's Day.
High open and read rates
With an opening rate of 98% and a reading rate of 96% in less than 3 minutes, SMS is a powerful means of communication. Nowadays, being a mobile-friendly company is a necessity to stand out and meet today's consumer demands.
Extended coverage
Sending text messages is a way to reach your customers and prospects wherever they are in France and around the world. Indeed, most individuals have access to a mobile phone capable of receiving SMS messages.
Proximity
Today, it is rare to go out without your mobile phone. Sending text messages argentina phone number database allows you to create a real close relationship with your contacts.
Speed of implementation
Creating an SMS campaign is a quick step. First, the content of the message must be brief and impactful. Indeed, it is limited to 160 characters (not including the STOP SMS mention). In addition, thanks to solutions, such as those offered by SMS Envoi, setting up and sending an SMS campaign is done in just a few clicks.
SMS Personalization
SMS personalization gives you the opportunity to reach your target in the most relevant way possible. This promotes customer engagement, because the recipient is challenged and feels concerned by the message they receive.
Communication multicanal
Today's consumers are used to using different channels when they come into contact with a company: SMS, emails, social networks, etc. They therefore want to benefit from a fluid and consistent experience. By using these different means in a complementary way, you offer multichannel communication (also called an omnichannel strategy). This allows you to increase your chances of making an impression on your customers and prospects.
Discover our professional emailing services .
Affordable cost
A Mother's Day SMS campaign is more cost-effective than other methods of communication.
With SMS Envoi, send your marketing campaigns from 0.036€. Discover our rates .
More information on setting up an SMS campaign with SMS Send.
Mother’s Day SMS campaign: our advice
When to send Mother’s Day marketing SMS?
Many French people start their gift search several weeks in advance. We strongly recommend that you reach out to your customers early in their search to find the perfect gift. By being proactive, you put all the chances on your side to increase your sales.
However, some people leave it to the last minute to find the rare gem. It is also noted that products such as flowers, chocolates or pastries are often favored and therefore purchased at the last moment. Be prepared to meet this demand.
Sending your SMS at the right time to your customers and prospects who are waiting for the perfect moment to buy their gift is a way to achieve a record conversion rate.
The ideal timing obviously depends on your industry, but generally speaking, it is recommended to start your campaign 15 days in advance. You can then send a second mailing a few days before Mother's Day.
How to arouse the recipient's interest?
Mother's Day is an occasion not to be missed, just like Black Friday, Father's Day or Valentine's Day. To make your SMS campaign a success , it is essential to take into account the logic of urgency that characterizes this type of event.
Mother's Day is often synonymous with last-minute gift shopping. That's why this event is a golden opportunity to offer exclusive and temporary offers to encourage your customers to act quickly. This type of celebration therefore requires fast and effective communication. SMS then appears to be the ideal channel to reach your target and achieve your objectives.
Many people lack ideas to please their mother. Your Mother's Day marketing SMS can inspire them by suggesting suitable gifts.
Highlight the exclusivity of your offers to generate interest. Don't hesitate to play with FOMO (Fear of Missing Out), in other words, the fear of missing out on something, because the notion of timing is very important here.
What SMS to send for Mother’s Day?
Your SMS marketing can give latecomers last-minute ideas. It is also a way to share suggestions with the most indecisive people. The text message then appears as a way to highlight your products or services that make perfect Mother's Day gifts .
Offer an attractive promotional offer that presents a real advantage for your target audience. Free delivery, progressive discount, promo code, discount day... There are many options available to you to arouse the recipient's interest and encourage action on their part.
Here are some examples of commercial SMS :
Mother's Day [YEAR]:
Buy a handbag and get a matching purse for free! Offer valid until [DAY]. Happy Mother's Day!Treat your mom! Enjoy 20% off all jewelry today only. Use code MAMANS in store or online.
Your Mother deserves the best! Give her a personalized bouquet with her favorite flowers. Free delivery.
How to build customer loyalty?
Mother’s Day is the perfect opportunity to show your customers that you are there for them. What if you reconnected with your most loyal customers and followed up with your “cold” contacts?
To attract attention, nothing beats rich SMS. It allows you to add a redirection link to your blog article that lists gift ideas for Mother's Day or to a landing page. The latter can highlight your different offers adapted to the occasion. In other words, this type of text message gives you the opportunity to provide additional information to the recipient.
SMS can also be used in a drive-to-web strategy (generate traffic to your website) or in a drive-to-store strategy (generate traffic to your store).
Learn how to implement a drive-to-store technique for your business.
How to personalize your SMS marketing for Mother’s Day?
For an event like Mother's Day, it's essential to stand out. Write original and attractive content by finding the right words to encourage your audience to take action.
To do this, you can personalize your SMS according to different variables. Add the customer's first and last name so that they feel concerned by your message. You can also personalize the text according to the recipient's purchasing habits.
What about the legislation regarding sending commercial SMS?
Sending advertising SMS is regulated by law. Here are some reminders to take into account during your SMS campaign for Mother's Day .
It is forbidden to send commercial SMS on Sundays and public holidays. On weekdays, you can send such messages only between 8am and 8pm.
The people you contact must have given their explicit prior consent to receive communications from you. When this is the case, you are therefore in possession of an opt-in customer file in accordance with the regulations in force.
You are also required to provide recipients with a way to unsubscribe from your mailing list. This is the case with STOP SMS.
Finally, it is essential that you clearly state your identity in the sender field. This helps reassure the recipient about the origin of the message they have just received.
Sending SMS: for whom?
Florists
The perfect gift for Mother's Day is a bouquet of flowers . Take advantage of this opportunity to highlight your promotions or bouquets designed especially for this special day. You can also remind people of your opening hours and the delivery services you offer.
Restaurants
Mother's Day is a moment that can also be celebrated in a restaurant. The catering sector therefore has every interest in communicating about its offers, such as setting up a special menu for the event.
Spas and beauty salons
For Mother's Day, some French people also think about offering a relaxing activity, in a place dedicated to well-being, such as a spa or a beauty salon. This is why companies in the sector can take advantage of it to draw attention to their services through SMS marketing.
Retail
Chocolatiers, clothing stores, beauty product specialty stores… Many major brands and retailers can count on Mother’s Day to showcase their products. To stand out, all you need is a simple and concise SMS message to offer your goods and promotions. Make sure your customers are aware of the initiatives put in place and give them gift ideas to celebrate mothers.
If you're lacking inspiration for writing an impactful SMS message, check out our message library .
How to create your SMS campaign for Mother’s Day?
Sending Mother's Day Marketing SMS via the Internet
Sending marketing SMS is no longer just done from a mobile phone. You can also do it from a computer or any other device that has an Internet connection. This is why SMS Envoi has set up a high-performance online platform. This offers you a space with a secure connection that guarantees data protection and message confidentiality.
Sending SMS messages is quick and easy thanks to an intuitive interface. Our messaging system also stands out for its reliability and high deliverability rate.