Leveraging analytics with a cell number list.

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Also, make sure you advertise your contest elsewhere. You don’t want it to just be a pop-up window. Direct people to the main page where you’re hosting the contest, either on your website or on social media.

18. Use Color Contrast and Brightness
Design matters when it comes to website pop-ups, especially if you’re relying on them to generate interest. You may have heard the term “ad blindness.” This is when people no longer notice ads on a web page because they’ve seen them before.

The same thing happens with exit pop-ups.

Your goal is to compel visitors to pay attention. Color contrast and brightness play a big role in this process.

Take a look at these examples of two CTA buttons:

Use Color Contrast and Brightness 1

In this example, we use two different background colors and the same text color. Which one stands out the most?

You might answer with the second answer. Words will be more europe cell phone number list visible on a lighter background. It would work the same way if we switched the foreground and background colors — pale words on a dark background.


In this case, we have one CTA button with a blue-on-blue color scheme. On the second CTA, we use a dark orange on a light blue background.

The second one has much more contrast. It’s easy to see that we’re supposed to look at the words in the CTA.

19. Hide Your Exit Popup from Existing Customers
Previously, we talked about how important it is to avoid annoying your website visitors. If people are annoyed, they will associate that emotion with your brand.