Unlocking potential with a strong cell list.
Posted: Mon May 26, 2025 6:34 am
Our formulas for compelling email subject lines each include one or more categories that you need to fill in to suit your specific goals. It’s like a math formula. You plug in numbers for A, B, and C to balance both sides of the equation.
Let’s take a look at these categories so you know how to approach them properly. We’ll use a topic related to weight loss as an example to keep you on the right track.
Positive Results
When you think of positive results in the weight loss industry, you probably think of weight loss and muscle gain, right? You’re looking for insights you can share with your audience that give them a glimmer of hope.
For example, your subject line might look like this: “How John lost 300 pounds in three years.”
That's a positive outcome. You're not giving away the full story — you're suggesting the outcome to arouse curiosity and desire.
Negative Result
Negative outcomes are the opposite. You’re looking europe cell phone number list for a weak spot here to help your readers better understand why a negative outcome might happen — or to help them prevent it from happening to them.
The subject line of your negative result might look something like this: “Why John Tried to Lose Weight for 10 Years — But Nothing Happened.”
That phrase — “And Nothing Happened” — is your negative result. People want to know why.
Overall Topic
Your overall topic is like a category title on your blog. In the case of weight loss, it might be diet, exercise, motivation, or calorie counting. The overall topic could also be the main topic related to your business: weight loss.
Let’s take a look at these categories so you know how to approach them properly. We’ll use a topic related to weight loss as an example to keep you on the right track.
Positive Results
When you think of positive results in the weight loss industry, you probably think of weight loss and muscle gain, right? You’re looking for insights you can share with your audience that give them a glimmer of hope.
For example, your subject line might look like this: “How John lost 300 pounds in three years.”
That's a positive outcome. You're not giving away the full story — you're suggesting the outcome to arouse curiosity and desire.
Negative Result
Negative outcomes are the opposite. You’re looking europe cell phone number list for a weak spot here to help your readers better understand why a negative outcome might happen — or to help them prevent it from happening to them.
The subject line of your negative result might look something like this: “Why John Tried to Lose Weight for 10 Years — But Nothing Happened.”
That phrase — “And Nothing Happened” — is your negative result. People want to know why.
Overall Topic
Your overall topic is like a category title on your blog. In the case of weight loss, it might be diet, exercise, motivation, or calorie counting. The overall topic could also be the main topic related to your business: weight loss.