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Posted: Mon May 26, 2025 6:38 am
After looking at some key statistics about email marketing, we will explain the key benefits of running an email marketing campaign. Email marketing offers key benefits such as low cost, owned media, lead nurturing , and more.
Benefits of Email Marketing
1. Low Cost
Email marketing is one of the lowest cost forms of marketing for businesses.
Whether you're a one-person operation, a medium-sized business using freelance email marketers , or a global brand, all you need to get started with email marketing is an email list and an email service provider.
These costs remain very low even as your email list grows to thousands and tens of thousands of subscribers.
The low overhead required to run an email marketing campaign ensures that you receive a high ROI for your campaign. To increase the ROI of your email marketing campaign, try to improve deliverability by using an SPF record checker and taking other email security measures as well.
2. Owned Media
Email marketing is one of the few forms of owned media available today.
If you spend years and invest huge amounts of capital to europe cell phone number list develop an audience on a social media platform, you can still lose your audience at the discretion of that company.
With email marketing, your email list is 100% yours.
No matter what happens to your business, you can count on a list of prospects and target customers that you can market and sell to in any situation.
Benefits of Email Marketing
1. Low Cost
Email marketing is one of the lowest cost forms of marketing for businesses.
Whether you're a one-person operation, a medium-sized business using freelance email marketers , or a global brand, all you need to get started with email marketing is an email list and an email service provider.
These costs remain very low even as your email list grows to thousands and tens of thousands of subscribers.
The low overhead required to run an email marketing campaign ensures that you receive a high ROI for your campaign. To increase the ROI of your email marketing campaign, try to improve deliverability by using an SPF record checker and taking other email security measures as well.
2. Owned Media
Email marketing is one of the few forms of owned media available today.
If you spend years and invest huge amounts of capital to europe cell phone number list develop an audience on a social media platform, you can still lose your audience at the discretion of that company.
With email marketing, your email list is 100% yours.
No matter what happens to your business, you can count on a list of prospects and target customers that you can market and sell to in any situation.