How SMS helped businesses overcome their closure?

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The long period of closure caused by the pandemic led to a complete shutdown of activities. For the establishments concerned, the challenge was to adapt their commercial management and communication in order to preserve their cash flow and maintain good customer relations. With this in mind, many establishments accelerated their digital transformation and turned to mobile communication channels such as SMS. This is the case of Appart Fitness, Groupe Cogit and the restaurant Le Bistronome located in Alsace, which used the solutions developed by SMSEnvoi for their communication strategy.

SMS as a business management tool for Appart Fitness
L'Appart Fitness is a chain of fitness clubs present throughout France. As with all gyms, its 120 clubs remained closed for several months due to the pandemic. An unprecedented situation that led the brand to rethink its commercial management in order to avoid cancellations. “From the first days of closure, we sent all of our members an SMS in which we integrated a web link to a compensation form hosted on our website ,” explains Thibault de Morel, Marketing Director of L'Appart Fitness. “ Integrating links into the body of the message is part of our enriched SMS solutions. Links allow our customers to increase the reach of their commercial operations by highlighting their products, services or promotions ,” explains Thomas de La Forest Divonne, Sales Director of SMSEnvoi. A process that generates traffic and increases conversions. “After sending the SMS, we observed a spike in connections on our website. In order not to saturate our server, we learned to split our sendings. We were sending between 15,000 and 20,000 SMS every half hour” . A communication strategy that proved profitable since 69% of Appart Fitness customers said they were satisfied with the brand’s commercial management. “SMS is a very powerful tool for armenia phone number database transmitting our offers to our members. We have integrated it into our communication strategy for several years” , concludes Thibault de Morel.

The Cogit Group has prepared its reopening with Voice SMS
The Cogit Group is a leisure company specializing in the operation of gambling and gaming casinos. It uses SMS on a daily basis to share information about its news with its customers. To announce its first reopening in June 2020, the company used SMS by integrating a link to its website, which allows its customers to learn about the health prevention measures implemented within the group's various establishments. “The use of SMS was obvious. The tool is simple, fast and the possibility of personalization reinforces the feeling of proximity with customers ,” says Alexandre Thomas, Sales Director of the Cogit Group. For its second reopening, the company is taking the use of SMS further by integrating Voice SMS. “ This is a direct deposit to the customer's mailbox. Voice SMS is generally used for personalized, very specific communication aimed at a privileged clientele. We recommend a message of 25 seconds on average ,” explains Thomas de La Forest Divonne. The Group's casino managers recorded a voice message to communicate their welcome offer. An innovative process designed to surprise and arouse the interest of their customers.

The SMS Landing Page for Click and Collect
The prolonged closure has been particularly difficult for the restaurant sector. To compensate for the lack of customers in its establishment, the restaurant Le Bistronome located in Saverne in Alsace has set up mobile communication to promote its Click and Collect service available on weekends. “ We have been using SMS since we took over the restaurant three years ago. During the closure, we focused on distributing our menus in order to generate Click and Collect orders ,” explains Sylvie Funfrock, manager of the establishment Le Bistronome. The restaurant used the SMS Landing Page service developed by SMSEnvoi to create its own web page to present its menu and distribute it by SMS. “ The SMS Landing Page is the latest communication tool developed by our teams. It allows our customers to personalize their SMS campaigns and increases click and conversion rates ,” explains Thomas de La Forest Divonne. Each week, the restaurant sends 600 SMS messages, allowing it to generate 30 weekly orders. In addition to its high coverage rate, SMS is also a proximity tool that facilitates customer relations. “Our customers do not hesitate to respond by SMS to ask us questions and place orders. The interaction is fluid and works well ,” says Sylvie Funfrock.