How to choose a call tracking service: checklist and recommendations
Posted: Tue Dec 24, 2024 6:21 am
Content
How is the service useful?
How to evaluate the quality of an analytical service and the reasonableness of its cost
Transparent Pricing. What is it?
90% of users use a call as a channel of communication. The remaining 10% share chats and applications. These are the data of the CoMagic study, conducted on more than 300 client sites. Call tracking technology is used to connect calls with advertising sources.
How is the service useful?
Counts calls.
Analyzes advertising effectiveness down to the request.
Integrates with CRM systems and analytics services and austria phone numbers provides data on the quality of work of the call center sales department.
Provides additional communication channels to increase the number of requests on the site.
The tool is used to calculate metrics such as return on investment in marketing and customer value.
Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.
Get a consultation
How to evaluate the quality of an analytical service and the reasonableness of its cost
Large companies or digital agencies with large marketing departments have internet marketers who are able to thoroughly understand the specifics of different services. But in medium-sized businesses, such decisions are often made by a manager or marketer who does not have deep experience working with call tracking . For them, we have compiled a checklist that can be used to assess the quality of an analytical service and the validity of its cost.
1
Call tracking is not a self-sufficient technology, its effectiveness depends on the quality of communication. Lost calls lead to erroneous analytics. A call is like a passenger trying to get from point A to point B. There is no direct train, and he has to change at different stations. The fewer intermediaries (transfer stations), the more likely it is that the call will reach the addressee. This is possible when communication services and service are provided by one company.
2
Having your own integrated communication channels: callback , chat and lead generator will be an advantage of the system. Additional channels can increase conversion from 6 to 50%.
3
It is important that the reports show the advertising source across all communication channels: call, callback, chat, application or lead generator. Calls and additional communication channels in one system compare visitors coming through different channels. This way, requests are not duplicated, and the data is accurate.
4
The tool integrates with other analytical services such as Yandex.Metrica, Yandex.Direct, Google AdWords, Universal Analytics. This will allow you to present accurate and complete data.
5
The presence of integration with CRM systems helps to analyze the entire sales funnel - to compare the advertising source with requests that led to an order and then with sales results. Integrations can be ready-made (one-button), or open API documentation, according to which clients can integrate with any CRM system.
6
How is the service useful?
How to evaluate the quality of an analytical service and the reasonableness of its cost
Transparent Pricing. What is it?
90% of users use a call as a channel of communication. The remaining 10% share chats and applications. These are the data of the CoMagic study, conducted on more than 300 client sites. Call tracking technology is used to connect calls with advertising sources.
How is the service useful?
Counts calls.
Analyzes advertising effectiveness down to the request.
Integrates with CRM systems and analytics services and austria phone numbers provides data on the quality of work of the call center sales department.
Provides additional communication channels to increase the number of requests on the site.
The tool is used to calculate metrics such as return on investment in marketing and customer value.
Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.
Get a consultation
How to evaluate the quality of an analytical service and the reasonableness of its cost
Large companies or digital agencies with large marketing departments have internet marketers who are able to thoroughly understand the specifics of different services. But in medium-sized businesses, such decisions are often made by a manager or marketer who does not have deep experience working with call tracking . For them, we have compiled a checklist that can be used to assess the quality of an analytical service and the validity of its cost.
1
Call tracking is not a self-sufficient technology, its effectiveness depends on the quality of communication. Lost calls lead to erroneous analytics. A call is like a passenger trying to get from point A to point B. There is no direct train, and he has to change at different stations. The fewer intermediaries (transfer stations), the more likely it is that the call will reach the addressee. This is possible when communication services and service are provided by one company.
2
Having your own integrated communication channels: callback , chat and lead generator will be an advantage of the system. Additional channels can increase conversion from 6 to 50%.
3
It is important that the reports show the advertising source across all communication channels: call, callback, chat, application or lead generator. Calls and additional communication channels in one system compare visitors coming through different channels. This way, requests are not duplicated, and the data is accurate.
4
The tool integrates with other analytical services such as Yandex.Metrica, Yandex.Direct, Google AdWords, Universal Analytics. This will allow you to present accurate and complete data.
5
The presence of integration with CRM systems helps to analyze the entire sales funnel - to compare the advertising source with requests that led to an order and then with sales results. Integrations can be ready-made (one-button), or open API documentation, according to which clients can integrate with any CRM system.
6