Product improvement concept: only improvement!
Posted: Tue Dec 24, 2024 7:08 am
Most consumers usually choose a quality product, except for those who deliberately look for cheap offers. The concept of product improvement helps to bring such products to the market - improved and of the highest quality.
Fractus specialists will help you create such a system for your business.
Product Improvement Concept: Specifics
There are several concepts in modern marketing. And the concept of product improvement is a system of views based on the assertion that the consumer prefers a higher quality product, and therefore the product should be constantly improved. Functionality, characteristics, parameters, image are optimized.
This idea is based on the assertion: the key to high sales is high quality , which brings tangible benefits to the client, and therefore, causes loyalty to the brand. The manufacturer implements it when it already has sufficient resources.
Product Improvement Concept: Specifics
Circumstances of application
This system of views is followed when clients are anguilla email list 7582 contact leads sufficiently solvent, there is a balance between supply and demand, the best quality product is chosen among products of the same price, the price does not increase due to improvement, etc.
But application is possible only when the market is saturated: when goods and services satisfying consumer needs are in abundance. Then it makes sense to fight for the buyer's attention with higher quality.
What is important for the client
So, first of all, the high quality of the product. This is good raw materials used in production, a good product, characteristics and performance properties that meet the needs.
Appearance is also important – consumers prefer modern and aesthetic. That is why a lot of attention is paid to design, as well as to packaging (with the exception of goods where design does not play a role, for example, components for equipment or building materials).
Cost also plays a key role. The consumer understands that a quality product cannot be cheap. However, if he finds an offer on the market with the same characteristics, but cheaper, he will not overpay.
However, the user does not always intend to use the product for a long time.
Advantages of the concept
Firstly, customer satisfaction contributes to the rapid promotion of the product and leads to increased sales.
Secondly, it has a positive effect on the company’s image.
Thirdly, it leads to progress, innovation and new ideas.
Fourthly, it is possible to implement the concept in almost any market (except for the market that specifically promotes cheap goods).
Advantages of the concept
System shortcomings
One of the significant drawbacks is the emergence of marketing myopia (over time, the pursuit of improvement comes to the forefront instead of the consumer and the value of the product for him). It leads to the emergence of new, but completely unnecessary qualities and characteristics for the client.
Another disadvantage is the high cost of goods, because a lot of resources are spent on their creation, especially on innovative developments.
Concept by Fractus
Are you planning to implement the concept of product improvement, but do not have specialists, experience, tools? Contact Fractus - we have it all.
We will create a strategy for you, taking into account the prospects and risks, which will allow your products to become more attractive to customers and bring you profit. Improve your product with us!
Join and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!
Fractus specialists will help you create such a system for your business.
Product Improvement Concept: Specifics
There are several concepts in modern marketing. And the concept of product improvement is a system of views based on the assertion that the consumer prefers a higher quality product, and therefore the product should be constantly improved. Functionality, characteristics, parameters, image are optimized.
This idea is based on the assertion: the key to high sales is high quality , which brings tangible benefits to the client, and therefore, causes loyalty to the brand. The manufacturer implements it when it already has sufficient resources.
Product Improvement Concept: Specifics
Circumstances of application
This system of views is followed when clients are anguilla email list 7582 contact leads sufficiently solvent, there is a balance between supply and demand, the best quality product is chosen among products of the same price, the price does not increase due to improvement, etc.
But application is possible only when the market is saturated: when goods and services satisfying consumer needs are in abundance. Then it makes sense to fight for the buyer's attention with higher quality.
What is important for the client
So, first of all, the high quality of the product. This is good raw materials used in production, a good product, characteristics and performance properties that meet the needs.
Appearance is also important – consumers prefer modern and aesthetic. That is why a lot of attention is paid to design, as well as to packaging (with the exception of goods where design does not play a role, for example, components for equipment or building materials).
Cost also plays a key role. The consumer understands that a quality product cannot be cheap. However, if he finds an offer on the market with the same characteristics, but cheaper, he will not overpay.
However, the user does not always intend to use the product for a long time.
Advantages of the concept
Firstly, customer satisfaction contributes to the rapid promotion of the product and leads to increased sales.
Secondly, it has a positive effect on the company’s image.
Thirdly, it leads to progress, innovation and new ideas.
Fourthly, it is possible to implement the concept in almost any market (except for the market that specifically promotes cheap goods).
Advantages of the concept
System shortcomings
One of the significant drawbacks is the emergence of marketing myopia (over time, the pursuit of improvement comes to the forefront instead of the consumer and the value of the product for him). It leads to the emergence of new, but completely unnecessary qualities and characteristics for the client.
Another disadvantage is the high cost of goods, because a lot of resources are spent on their creation, especially on innovative developments.
Concept by Fractus
Are you planning to implement the concept of product improvement, but do not have specialists, experience, tools? Contact Fractus - we have it all.
We will create a strategy for you, taking into account the prospects and risks, which will allow your products to become more attractive to customers and bring you profit. Improve your product with us!
Join and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!