Grow your community
Posted: Tue Jun 17, 2025 9:29 am
Growing your Facebook community indirectly contributes to the success of your Facebook campaigns. The larger your community, the more people you can specifically target with advertisements for specific products and services. Especially the relatively new advertising format ' sponsored stories ' is very effective in growing your community. But to expand the number of followers, you can of course also integrate Facebook like buttons more into your existing online channels. And that only saves on advertising costs!
Label your ad urls
You cannot measure conversions in a Facebook advertising account brother cell phone list (except for likes). It is therefore important to properly label the links you link to ads, so that you can measure in Google Analytics which ads and interests yield the most. The Google URL Builder helps with this. A good way of labeling your links could be the following:
Campaign source: Facebook
Campaign Medium: Product Name (Interest – Ad Description)
Campaign Name: Product Name
The link that Google URL Builder generates will then look
A link like the one above will be reported in Google Analytics under Traffic Sources as follows: Facebook / Product Name (Interest – Ad Description)
10. Facebook report in Google Analytics
To properly analyze the effect of Facebook campaigns, you can create a customized report in Google Analytics in which you plot the Facebook campaigns against visits, bounce rates and conversions. This way you can quickly analyze which advertisements are working well and which are not. Based on this, you can decide to invest more in certain campaigns and advertisements. Or to interrupt other campaigns and advertisements.
Facebook advertising will not stand still in the near future. Numerous innovations are expected in advertising formats (mobile), targeting, Facebook tabs and the design of Facebook pages (more about the most important changes in the Facebook Timeline here and more about the new advertising formats here ). With the above tips you will at least make a good start. Good luck!
* Allin1social.com
Label your ad urls
You cannot measure conversions in a Facebook advertising account brother cell phone list (except for likes). It is therefore important to properly label the links you link to ads, so that you can measure in Google Analytics which ads and interests yield the most. The Google URL Builder helps with this. A good way of labeling your links could be the following:
Campaign source: Facebook
Campaign Medium: Product Name (Interest – Ad Description)
Campaign Name: Product Name
The link that Google URL Builder generates will then look
A link like the one above will be reported in Google Analytics under Traffic Sources as follows: Facebook / Product Name (Interest – Ad Description)
10. Facebook report in Google Analytics
To properly analyze the effect of Facebook campaigns, you can create a customized report in Google Analytics in which you plot the Facebook campaigns against visits, bounce rates and conversions. This way you can quickly analyze which advertisements are working well and which are not. Based on this, you can decide to invest more in certain campaigns and advertisements. Or to interrupt other campaigns and advertisements.
Facebook advertising will not stand still in the near future. Numerous innovations are expected in advertising formats (mobile), targeting, Facebook tabs and the design of Facebook pages (more about the most important changes in the Facebook Timeline here and more about the new advertising formats here ). With the above tips you will at least make a good start. Good luck!
* Allin1social.com