How does brand image drive sales?
Posted: Tue Dec 24, 2024 8:10 am
Why can two companies with identical products/services have different sales levels? It's all about the consumer perception that arises with any contact with the brand - they buy only what evokes positive emotions, pleasant associations. The company's character, its values, beliefs, status - all this reflects the brand image.
Thus, brand image is the emotional and psychological response of the consumer to the brand or company.
Brand image
Brand image and its formation
The idea of any brand is always something more than just a product/service. Consumers choose a product not only because it is useful, attractive or sold at a good price, but also for its image.
Brand image is created purposefully so that a armenia email lis positive image of the company remains in the buyer's mind. A well-formed image has a positive impact on the brand's reputation, its competitiveness, and increased sales.
Creating a brand image helps to establish an emotional connection with the target audience using certain associations. For example, Toyota cars are bought because the brand is associated with reliability, Coca Cola – with a festive atmosphere, happiness, Apple – with exclusivity, simplicity, high quality.
The company's image depends on brand attributes, positioning, advertising policy, and customer reviews .
3 steps to create a positive brand image:
Developing a positioning strategy. Before forming a brand image, it is important to conduct marketing research: analyze the market situation, determine your target audience and competitors, highlight competitive advantages. Then choose a positioning strategy (by attribute, benefit, consumers, etc.), think over an action plan that will help implement the set goals.
Creating brand attributes. The name, logo, design, slogan, font, characteristic colors, and sometimes sound, taste, smell - all these are attributes of the company's image. They help convey the company's values, build the right associative series. To more easily identify the company, a brand book is developed in which everything is spelled out.
Social proof. Building the right communication with customers, sincere recommendations and positive customer reviews form the company's reputation. Positive social proof helps to win over more potential consumers.
A positive image stimulates sales, reduces promotion and advertising costs, and the company can easily introduce new products to the market. The brand becomes recognizable, and customer loyalty increases due to emotional attachment. The success of the brand is no less important for employees. They are motivated to demonstrate better results simply because they work for a well-known company with a good reputation.
Brand image and its formation
Building a brand is an ongoing process that requires constant work. Following these principles helps maintain the success of the brand:
effective marketing communication and promotion;
introduction of new technologies in production, continuous improvement of quality;
improving service.
Benefits of cooperation with Fractus
If you want to make your company's image unique, memorable, stand out from the competition, the Fractus team is ready to help you. Our professionals create a brand image that sells and evokes pleasant emotions. We approach the work comprehensively: we not only develop the design, logo, slogan, but also ensure brand recognition by individual components. In the process of work, we always give feedback, take into account all the wishes of the customer. Make the image of your company better today with Fractus! Call right now!
Join and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!
Thus, brand image is the emotional and psychological response of the consumer to the brand or company.
Brand image
Brand image and its formation
The idea of any brand is always something more than just a product/service. Consumers choose a product not only because it is useful, attractive or sold at a good price, but also for its image.
Brand image is created purposefully so that a armenia email lis positive image of the company remains in the buyer's mind. A well-formed image has a positive impact on the brand's reputation, its competitiveness, and increased sales.
Creating a brand image helps to establish an emotional connection with the target audience using certain associations. For example, Toyota cars are bought because the brand is associated with reliability, Coca Cola – with a festive atmosphere, happiness, Apple – with exclusivity, simplicity, high quality.
The company's image depends on brand attributes, positioning, advertising policy, and customer reviews .
3 steps to create a positive brand image:
Developing a positioning strategy. Before forming a brand image, it is important to conduct marketing research: analyze the market situation, determine your target audience and competitors, highlight competitive advantages. Then choose a positioning strategy (by attribute, benefit, consumers, etc.), think over an action plan that will help implement the set goals.
Creating brand attributes. The name, logo, design, slogan, font, characteristic colors, and sometimes sound, taste, smell - all these are attributes of the company's image. They help convey the company's values, build the right associative series. To more easily identify the company, a brand book is developed in which everything is spelled out.
Social proof. Building the right communication with customers, sincere recommendations and positive customer reviews form the company's reputation. Positive social proof helps to win over more potential consumers.
A positive image stimulates sales, reduces promotion and advertising costs, and the company can easily introduce new products to the market. The brand becomes recognizable, and customer loyalty increases due to emotional attachment. The success of the brand is no less important for employees. They are motivated to demonstrate better results simply because they work for a well-known company with a good reputation.
Brand image and its formation
Building a brand is an ongoing process that requires constant work. Following these principles helps maintain the success of the brand:
effective marketing communication and promotion;
introduction of new technologies in production, continuous improvement of quality;
improving service.
Benefits of cooperation with Fractus
If you want to make your company's image unique, memorable, stand out from the competition, the Fractus team is ready to help you. Our professionals create a brand image that sells and evokes pleasant emotions. We approach the work comprehensively: we not only develop the design, logo, slogan, but also ensure brand recognition by individual components. In the process of work, we always give feedback, take into account all the wishes of the customer. Make the image of your company better today with Fractus! Call right now!
Join and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!