Product description – a guarantee of successful sales?

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What helps an online buyer choose a product that meets his requirements? First of all, the product description. Therefore, the demand for an online store largely depends on its composition. What else can a product description affect? ​​How to create it correctly to stand out from competitors? Let's consider the answers to these and other questions in more detail.

Selling product description
The main task facing the product description is to sell. But it cannot cope with it alone. No one will even think of reading it if the design of the online store is repulsive. In addition, buyers pay attention to the image of the product, its cost, characteristics, reviews. Only a comprehensive presentation of the product card will help sell it, and each of its elements must be of high quality.

Selling product description

Basic functions of product description
A product description allows the buyer to find out bahamas email list what exactly he will receive as a result of the purchase, for example, what is included in the set. The client can read about those features of the product that cannot be conveyed by a photograph, for example, the taste or aroma, its notes. In addition, a high-quality product description allows:

Increase the value of the product. Detailed information about the product will allow it to be sold, even if the price is slightly inflated.
Increase competitiveness. Products with detailed descriptions stand out from similar offers from competitors.
Promote the product. A well-written description can interest the client and persuade him to buy, even if he did not plan to do so.
How to create a product description correctly?
What should be taken into account to create the perfect product description? To do this, you need to pay special attention to such aspects as:

Text length. It should be sufficient to convey useful information to the client, but not so voluminous as to tire him or discourage him from reading at all. The optimal length of a product description can be considered to be about 600 characters. Too short a text risks not being indexed by search engines.
Literacy. The description of the goods cannot contain any errors, otherwise it can undermine the buyer's trust not only in this product, but also in the entire online store.
Formatting. Readable text should be formatted accordingly. A solid mass of letters of the same font does not look very impressive. To make the product description as attractive and easy to read as possible, use bulleted lists, highlighting, different font types and sizes. The main thing is to do everything in moderation.
Uniqueness. An important indicator of the quality of the product description. It not only distinguishes the product from competitors, but also helps the site to occupy leading positions in search engine results.
Headline. Let it intrigue the buyer and make him read the entire description.
Content. A product description for sale is far from a list of characteristics or even a retelling of them in other words. It is useful information that will help the buyer better imagine the product, learn about the materials it is made from and the features of its use.
Benefits. They must be present in the text that describes the product. It is important to emphasize what benefits the purchase or use of the product will bring.
Style. It should correspond to the target audience of this product.
Call to action . "Buy," "call," "place an order" - it is essential to use words and phrases that encourage purchase. You can add a limitation to this (for example, on the remaining products, the time of the discount), so that the client does not delay in making a decision. But it should be used carefully and not repeat the same technique for descriptions of different products.
How to create a product description correctly?

Can a correctly composed product description be considered a guarantee of successful sales? In itself, no. But without it, it is unlikely that it will be possible to develop online trade. Therefore, it is important to ensure a comprehensive approach: high-quality design, content and ergonomics of the site along with the professionalism of sales managers.