Everything you wanted to know about CATI technology

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Content
How does this work?
CATI (short for Computer Assisted Telephone luxembourg phone numbers Interview) is a system of automated computerized telephone interviewing for conducting marketing and sociological research.

What can CATI technologies be used for?

sociological/marketing research,
sales outsourcing,
hotlines (help line),
quality control of field work in marketing research,
incoming calls.
Types of CATI surveys:

monitoring studies on various topics,
study of consumer behavior,
socio-political research,
expert surveys (highly specialized areas).
The use of CATI allows:

process large volumes of data in a short time;
download various types of reports in real time;
increase the quality of field work for research, since there is the possibility of 100% download of audio recordings;
program tools of any complexity with any transitions, filters, provides automatic control of quotas;
Minimize operator errors thanks to a user-friendly interface for recording respondents' responses.
All of the above will help to save considerably on the research. The use of CATI is especially effective for mass surveys. In this case, the cost savings on each interview will significantly exceed the costs of creating computer interfaces. In addition, the program accumulates a volume of data (about the activity of each operator in the system, the speed of completing questionnaires per hour, etc.), which allows you to optimize the work of the call center.

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How does this work?
We upload the database of numbers for the survey and the number of questionnaires.
We set quotas for the project.
We monitor the progress of the project and the activity of operators in the system.
We analyze statistics from questionnaires.
Customers recognize the benefits of research conducted using CATI technologies. Research companies, in turn, try to popularize and actively use telephone surveys in their projects.