Set goals and benchmarks
Posted: Sat Dec 21, 2024 4:52 am
Your marketing, sales, and customer service professionals will be able to bring valuable insights to the conversation as they interact with customers at different stages of their buyer’s journey.
2. Define your KPIs
To successfully retain customers, you must be able to measure it. Identify the key performance indicators (KPIs) you will use to track the progress of your customer retention efforts. Your KPIs might include:
CSAT (Customer Satisfaction) Score
Customer churn
Repeat purchase rate
Net Promoter Score
Product return rates
Purchase interval
Customer Lifetime Value
These metrics can help you country wise email marketing list understand how many customers stay, why customers leave, and how much value existing customers bring to your business. Choose the KPIs that are most important to your brand and best fit your business model.
3.
After setting your KPIs, define and prioritize the customer retention goals you want to achieve. Your goals might include:
Reduce customer churn by X%
Increase repeat purchase rate by X%
Increase Net Promoter Score by X
Be sure to set goals that align with your KPIs so you can clearly track and analyze your progress.
2. Define your KPIs
To successfully retain customers, you must be able to measure it. Identify the key performance indicators (KPIs) you will use to track the progress of your customer retention efforts. Your KPIs might include:
CSAT (Customer Satisfaction) Score
Customer churn
Repeat purchase rate
Net Promoter Score
Product return rates
Purchase interval
Customer Lifetime Value
These metrics can help you country wise email marketing list understand how many customers stay, why customers leave, and how much value existing customers bring to your business. Choose the KPIs that are most important to your brand and best fit your business model.
3.
After setting your KPIs, define and prioritize the customer retention goals you want to achieve. Your goals might include:
Reduce customer churn by X%
Increase repeat purchase rate by X%
Increase Net Promoter Score by X
Be sure to set goals that align with your KPIs so you can clearly track and analyze your progress.